Sr. Manager, Communications

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together. 

This role can be based in any of our US office locations

At LinkedIn, our vision is to create economic opportunity for every member of the global workforce. And, this vision is powered by our innovative platform of trusted technology that connects our members and customers to opportunity and business growth. We’re looking for a Senior Communications Manager with experience and interest in telling B2B stories to join our Global Communications team. This individual will lead product communications in North America focused on LinkedIn’s digital advertising business and will focus on driving earned media to help our customers understand the value we’re delivering with our advertising products. 

If you consider yourself a creative storyteller, are open to taking intelligent risks, and you have a love for media relations, product communications, and ad tech, this is the position for you! 

In this role, you will work with cross-functional partners across product, marketing, engineering, sales and legal to help our customers love and understand LinkedIn’s advertising solutions. You will be responsible for driving a steady cadence of proactive communications strategies to drive product awareness for the business, while also managing reactive external communications. Strong media relations, writing, project management and organizational skills are required with deep experience in driving earned and owned media results.

If you have a zest for B2B media relations and you’re ready to roll up your sleeves and dive into a fast paced environment where you will have an opportunity to lead integrated product launches, drive an ongoing pipeline of product stories, and juggle multiple projects, we encourage you to apply for this role. 

Responsibilities:

• Lead product communications in North America for our digital advertising business
• Manage ongoing cadence of media conversations with product stories always in the pipeline
• Drive strategic and tactical communications plans corresponding with the launch of product news
• Strategically pitch stories and gain earned coverage tied to our advertising solutions and the value they are providing our customers 
• Lead proactive and reactive product storytelling and narrative building in North America
• Lead product issues and change management across our digital advertising business
• Remain current on ad tech industry trends, including competitive product news, to keep the our digital advertising business leaders informed about topics driving conversations with external audiences
• Partner with the Global Communications Team to execute on product launches
• Build relationships with your LinkedIn Global Communications Team counterparts to identify opportunities to weave product narratives and customer value into larger LinkedIn narratives
• Write and/or edit content, including, but not limited to articles, LinkedIn platform posts, bylines, etc.
• Help to connect the dots across lines of business to identify opportunities to collaborate on larger LinkedIn stories to drive a #OneLinkedIn approach to marketing and communications
• Balance both the priorities for the digital advertising business  with the extended communications teams’ priorities to ensure alignment
• Continuously consider how your priorities are supporting the sales organization as they work to open new doors and build and maintain existing relationships

Qualifications

Basic Qualifications:

• 10+ years’ experience in external communications – with a focus on media relations
• BA/ BS Degree or equivalent experience 

Preferred Experience: 

• 5+ years’ experience working on product communications, ideally for advertising, ad tech, or media
• Strong results in dynamic, high-growth, fast paced environment with proven track record of delivering on projects with tight deadlines and cross-functional depende