Sr Manager, Digital-Insights & Analytics

Job Description

About This Role

The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis. The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.

What You’ll Do

• Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen’s digital ecosystem
• Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
• Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
• Manages digital analytics, insight generation, and media strategy across all digital channels
• Supports the definition and reporting against KPIs for marketing campaigns.
• Provide recommendations to US brand managers on paid media identifying channel and creative optimization
• Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
• This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and agency partners in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
• Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs

Who You Are

You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.

Qualifications

Required Skills

• Bachelor’s degree required/Master’s preferred
• Minimum 7 years of experience working in a digital marketing analytics role with expertise in Adobe Analytics and ad serving platforms
• Depth of experience with digital media analytics, website analytics, and digital media strategy required. Must be able to leverage digital data to inform and guide media and digital marketing strategy
• Depth of experience with digital measurement approaches required
• Depth of experience supporting strategy and analytics for major digital marketing channels (e.g. CTV, display, search, social, and website) required
• Knowledge of and experience with offline marketing and CRM (e.g. direct mail, print, email)
• Strong analytical and quantitative skill set, including knowledge of advanced statistical modeling approaches
• In addition to a strong record of analytic and quantitative work, successful candidates will also have broadly applicable consulting skills: strong oral and written communication skills with both technical and non-technical audiences; ability to synthesize information into a logically structured PowerPoint deliverable; close attention to detail, with a quality-focused mindset; aptitude for, and enjoyment of, working in teams
• Robust project management and cross-functional coordination skills
• Familiarity with data warehouse mining/reporting and data manipulation tools (e.g. SQL, SAS, R, Power BI, Tableau)
• High intellectual curiosity, that can proactively identify and lead analyses that yield actionable insights
• Excellent strategic thinking capabilities with the expertise to synthesize large amounts of information and logically structure PowerPoint deliverables
• Strong communication skills
• Driven, highly self-motivated, confident, high-energy, bright, and creative individual with the desire and ability to own a high-profile part of the business
• Strong computer aptitude and ability to learn systems quickly

Preferred Skills:

• Biotech/pharma experience preferred, but not required

Additional Information

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team