Director, Brand Strategy & Engagement

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

Job Description

The Director, Brand Strategy & Consumer Engagement will be responsible for overseeing the brand strategy, planning, development, execution, and coordination of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will lead the development and launch of innovative consumer campaigns across a diverse range of NBC Entertainment priority programming, spanning premium scripted and alternative series.

This role is a key member of the Brand Marketing team, driving brand strategy, ideating concepts, and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, consumer experiences, and network presence at tentpole events like San Diego Comic-Con and SXSW.
 
The ideal candidate will be a self-starter, innate problem solver, compassionate leader, and thrive in a fast-paced environment. This role will report to the VP, Brand Strategy & Consumer Engagement for NBC Entertainment.

Responsibilities:

• Lead development and execution of strategic, impactful promotional campaigns, in support of original programming and brand initiatives for NBC that drive consumer engagement and have social scale
• Be an authority on assigned shows/brands and serve as the central hub of information
• Know storylines, casting, key production information, scheduling, etc.
• Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing, and metrics.
• Share information and, as necessary, guide/adjust the plans based on the findings
• Liaison with Programming, studios, publicity, production companies, and other external entities that manage the show
• Act as Brand Lead on assigned series, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
• Act as point of contact with external agencies and partners, leading communication and relationships and providing strategic/creative feedback while managing approvals

Qualifications

Basic Requirements:

• Bachelor’s Degree
• 7+ years marketing and/or advertising experience, preferably at an agency or television environment
• Willingness to travel and work weekends/overtime with short notice
• Must be willing to work in Los Angeles

Desired Characteristics:

• Passion for television, entertainment and consumer marketing; this role requires a connection and/or understanding of cultural trends and consumer mindsets
• Strong attention to detail in an environment that requires extensive multi-tasking and multiple deadlines
• Ability to effectively manage, stimulate, and encourage professional growth among managerial staff
• Management of cross-functional re