Growth and Retention Marketing Specialist (Payer-provider)

Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments! 

We are seeking an innovative and detail-oriented Growth and Retention Marketing Specialist to drive strategic demand-generation programs targeting payers and providers. This role requires a deep understanding of B2B healthcare technology and services, as well as the dynamics of payer-provider collaboration. The ideal candidate will be a proven growth and retention marketer with expertise in multi-channel campaign execution, lead nurturing, and pipeline acceleration. You will collaborate closely with sales, product marketing, and partnership teams to generate high-quality leads, nurture key accounts, and further position Bamboo Health as the preferred partner for payers and providers.

What You’ll Do:

• Develop and execute integrated demand generation campaigns targeting payers (health plans) and providers (hospitals, health systems, ACOs, and physician groups) and post-acute organizations.
• Create and optimize multi-channel marketing programs, including account-based marketing (ABM), email, paid media, webinars, content syndication, and events.
• Leverage data-driven insights to refine audience targeting, messaging, and campaign performance.
• Collaborate with sales and product marketing to align growth and retention efforts with go-to-market strategies, key messaging, and sales enablement materials.
• Monitor and analyze campaign performance to optimize conversion rates, lead quality, and ROI, providing regular insights and reporting.
• Support thought leadership initiatives, including white papers, case studies, and industry event participation, to enhance Bamboo Health’s position in the payer and provider markets.
• Engage with partnership teams to ensure campaigns align with evolving healthcare priorities and funding opportunities.

What Success Looks Like…

In 3 months…

• Gain a deep understanding of Bamboo Health’s solutions, key payer and provider challenges, and the competitive landscape.
• Launch initial growth and retention campaigns targeting payers and providers.
• Establish strong collaboration with sales, product marketing, and partnership teams.
• Build relationships with key industry partners.

In 6 months…

• Optimize and scale demand marketing programs based on data-driven insights.
• Drive consistent, high-quality leads for payer and provider sales teams.
• Develop targeted ABM strategies for key accounts in priority segments.

In 12 months…

• Demonstrate measurable pipeline growth through demand-generation efforts.
• Establish Bamboo Health as a trusted partner for payers and providers.
• Innovate and refine marketing strategies based on changing healthcare landscapes, funding opportunities, and industry priorities.

What You Need:

• 2-3 years of demand marketing experience in B2B healthcare technology, payer, or provider marketing.
• Proven expertise in growth and retention marketing, ABM, and multi-channel marketing for complex sales cycles.
• Deep understanding of payer and provider dynamics, value-based care initiatives, and healthcare funding mechanisms.
• Strong analytical and problem-solving skills, with a high level of judgment and creativity in designing innovative solutions.
• Ability to collaborate cross-functionally with sales, product marketing, and policy teams.
• Self-motivated and highly detail-oriented, with a passion for driving measurable marketing impact.
• Demonstrated ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
• Ability to work effectively in a remote-first environment, ensurin