Market Manager, Massachusetts

Market Manager, Massachusetts

Overview:

As the Market Manager, you are an expert and advocate in the assigned multi-state region who is passionate, connected, knowledgeable and pioneering. You will focus on growing the WM marketplace through a variety of in person touch points that include effective sales support activities, regional event & marketing partnerships and reinforces the brand’s authenticity as a category leader. The Market Manager leads the market through authentic, meaningful and impactful programming.

The impact you'll make:

• Manage specific regional territories to achieve marketing goals & objectives.
• Grow WM customer base by increasing full funnel customer acquisitions.
• Coordinate regular account visits with the revenue team, dispensary clients and brand clients to facilitate “retail appreciation days”. 
• Enhance client relationships through meaningful engagement and support activities. 
• Manage existing relationships and engage new potential customers.
• Execute culturally relevant strategies & programs that support WM clients, customers and the industry.
• Liaises with the Weedmaps Cultural and Events department to suggest locally relevant activations. 
• Executes programming within an allocated marketing budget.
• Understands regional marketing plans and tailoring them to maximize field market spend.
• Works with & leads key stakeholders in developing and executing campaigns, partnerships and events within their market. 
• Develops strategic partnerships with culturally relevant partners. 
• Evaluates partnerships, events, campaign and marketing strategies’ return on investments (ROI).
• Supports overall revenue and marketing team goals and programs.
• Drives Weedmaps collaborative strategic partnership programs within the multiple categories, i.e., Entertainment, Fashion, Cause, Creative, Sports worlds.
• Manages all aspects of event production including: agreement negotiation and execution, planning and project management, budgeting and invoicing, internal coordination with cross functional teams, vendor negotiation and management, risk assessment, logistics (permitting, shipping, ROS, load-in/out, set-up/strike-down, merchandising, staff management), pre and post event reporting. 
• Inspires the team to achieve their potential by providing a clear vision, goals, and actionable feedback
• Effectively manage stakeholders to achieve regional market OKRs.
• Ensures all stakeholders are trained and execute to company standards.
• Drive a company owned vehicle for business events.  

What you've accomplished:

• Bachelor’s degree in business, marketing, communication or other related field.
• 7 years experience in marketing or other related management role
• Knowledgeable of cannabis marketing best practices 
• Professional, philanthropic, and/or community experience in the cannabis industry
• Experience with marketing tools and software
• Experience working in the technology industry
• Ability to interact with people of all different levels and backgrounds in a team environment
• Excellent organization and communication
• Leadership, problem solving, and networking skills
• Must have a valid driver's license with minimal points
• Ability to travel up to 80%

The base pay range for this position is $85,000 - $100,000 per year

2024 Benefits for Full Time, Regular Employees:

• Physical Health benefits: Medical, Dental & Vision:
• Employee - employer paid premium 100%
• Company contribution to a HSA when electing the High Deductible Health Plan
• For plans that offer coverage to your dependents, you pay a small contribution
• Mental Health benefits:
• Free access to CALM app for employees and dependents
• Employee Training
• Mental Health seminars and Q&A sessions
• Basic Life & AD&D - employer paid 1x salary up to $250,000
• 401(k) Retirement Plan (with employer match contribution)
• Generous PTO, Paid Sick Leave, and Company Holidays
• Supplemental, voluntary benefits
• Student Loan Repayment/529 Education Savings - including a company contribution
• FSA (Medical, Dependent, Transit and Parking)
• Voluntary Life and AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Short- and Long-term Disability Insurance
• Pet Insurance
• Family planning/fertility
• Identity theft protection
• Legal access to a network of attorneys
• Paid parental leave

Why Work at Weedm