Director of Product Marketing, Cameras

Who We Are
Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $360M in funding raised to date, Verkada has expanded rapidly with 15 offices across three continents, 1,600+ full-time employees and 17,000+ customers across 70+ countries, including 45 companies in the Fortune 500.
As the Director of Product Marketing, Cameras, you will oversee go-to-market strategy, product launches, and overall messaging and positioning for our security cameras product line, which is Verkada’s largest business unit by revenue. With already six major camera series serving a wide range of use cases, we are constantly adding new camera types as well as functionality to our core software platform across object and motion detection, analytics, and more. In this role, you will partner closely with both the Product and Engineering teams to deeply understand new camera specifications, develop content on value props and use cases, and provide selling materials and enablement for go-to-market teams. 
Due to the size of our existing cameras product portfolio as well as our plans for growth, we expect this individual to hire, manage, and professionally develop a small team of PMMs. Reporting directly to the VP of Product Marketing, this is a high-visibility, high-ownership role that will interact regularly with senior leadership and contribute directly to our ambitious growth goals. 

Responsibilities

• Develop product positioning and competitively differentiated messaging for our cameras products based on user research, market insights, and internal product knowledge
• Partner with the Product Management team to set go-to-market strategy for our cameras business, including targeted markets, pricing and packaging, product rollout and marketing strategy.
• Bring new cameras products to market by taking the lead on launches - planning, creating/managing deliverables and timelines in order to maximize impact
• Work closely with Brand, Creative and Demand Generation teams to increase market presence and drive pipeline through key outbound assets (video, webinars, thought leadership, email nurture, etc).
• Partner with Channel and Sales Enablement teams to effectively position our camera products, leveraging internal tools and developing assets that help improve win rates
• Become a subject matter expert on our camera products, as well as an evangelist and cross-functional leader who unites marketing, sales, customer success, and product teams to drive business results.
• Hire, manage, and professionally develop a team of product marketers focused on cameras

Qualifications

• 8+ years of product marketing (or similar) experience, or prior management consulting experience
• Preferably 2+ years of managing a team of individual contributors
• Strong ability to write clearly and concisely for various audiences, including the ability to write technical content
• Demonstrated ability to synthesize information from a variety of sources including customer interviews, conversations with Product team members, sales calls, etc, and then hone in on the top insights
• Ability to help drive creative and content efforts across the marketing organization
• Experience working cross-functionally with teams including Product, Engineering, Sales, Creative, and Marketing
• Excellent communication skills, with experience presenting to strategic and executive teams
• Bachelor’s required, MBA is a plus, but not required

Employee Pay Disclosure
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. For this role, Verkada estimates a starting annual base salary will fall in the range of approximately $175,000 – $250,000. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. Annual base salary is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible