Senior SEO Strategist (Contract)

About Ogilvy  

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

Role Overview

The Senior SEO Strategist will be responsible for managing all SEO activities, from research to content strategy recommendations to execution (including keyword research, on-page optimization, content development, and analytics reporting).

Highly analytical, and guided by a data driven approach, our ideal candidate recognizes that link building is not simply a thing to be checked off the list but is actually more of an exercise in creativity and strategic planning to ensure that the campaigns of our national roster of clients get the attention and audience they deserve.

This is a Temporary role, with around 80 hours of work per month.

What You’ll Do

• Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
• Perform keyword research to identify target keywords and optimize website content accordingly.
• Conduct on-page and off-page optimization, including meta tags, URL structure, internal linking, and backlink acquisition.
• Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track progress.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are implemented across all digital assets.
• Stay informed about industry trends, search engine algorithm updates, and best practices in SEO to maintain a competitive edge.
• Provide recommendations and guidance on website structure, navigation, and content optimization to improve organic visibility.
• Monitor and analyze competitors' SEO strategies and identify opportunities for improvement.
• Stay up-to-date with emerging SEO tools and technologies and evaluate their effectiveness for the organization's SEO efforts.
• Generate reports on SEO performance, including keyword rankings, organic traffic, conversion rates, and other relevant metrics.
• Collaborate with paid search and social media teams to align SEO strategies with other digital marketing initiatives.
• Train and educate internal stakeholders on SEO best practices and techniques.
• Stay informed about the latest developments in search engine marketing and digital marketing as a whole.
• Contribute to thought leadership content on SEO topics.

What You’ll Need 

• At least 3-5 years of experience in SEO leadership for a top 1000 website, with experience driving persistent growth via content, linking, and technical SEO strategies.
• Up-to-date knowledge of industry trends, search engine algorithm updates, ranking factors, and emerging SEO technologies.
• Solid knowledge of on-page and off-page optimization techniques, including meta tags, keyword research, link building, and content optimization.
• Proficiency in SEO tools and analytics platforms such as Google Analytics, Google Search Console, Moz, SEMrush, or similar.
• Ability to drive consistent growth via a rapid, test-and-learn product development process.
• Familiarity with HTML, CSS, and website development principles to e