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Global Senior Marketing Manager (m/f/d)
Fresenius GroupDEU Bad Homburg-Office-EK3, Germanyfull_timeVerifiedPosted 7 Feb 2024
About the role
<p>The role of the Senior Marketing Manager (m/f/d) can be filled within the EMEA-region.</p><p>Your assignments:</p><ul><li>Identify areas of product growth (volume or margin) across the global landscape, focusing on chronic dialyzers business.</li><li>Develop detailed marketing plans, emphasizing digital campaigns, to drive significant growth and market presence for our chronic dialyzers product line.</li><li>End-to-End Campaign Ownership: Collaborate effectively with medical marketing agencies, taking full ownership of end-to-end campaigns to ensure their success and alignment with business objectives.</li><li>Downstream Marketing Focus: Place a high focus on downstream marketing strategies, optimizing approaches for market penetration, brand positioning, and customer engagement.</li><li>Drive the business focus towards achieving profitable growth and differentiation of the chronic dialyzers portfolio, implementing strategies that set us apart from the competition.</li><li>Devise and execute effective counter-strategy campaigns to safeguard our market position against competition, ensuring resilience and adaptability in a competitive landscape.</li><li>Collaborate closely with various countries across the globe, with special emphasis on coordination and strategy alignment with markets like the USA and China.</li></ul><p></p><p>Your profile:</p><ul><li>Bachelor's degree in Pharmacy/Science or equivalent; MBA preferred.</li><li>Minimum of 8 years of experience in the medical device or pharmaceutical industry, demonstrating consistent performance within sales or marketing functions. International experience is highly preferred.</li><li>Possess strong strategic thinking, innovative mindset, and analytical skills crucial for devising effective marketing plans and campaigns.</li><li>Exhibit excellent leadership skills and the ability to collaborate effectively with cross-functional teams and external agencies.</li><li>Proven experience in Key Opinion Leader (KOL) management and relationship building.</li><li>Exceptional presentation and communication skills essential for conveying marketing strategies and engaging stakeholders.</li><li>Self-motivated with a results-oriented mindset, capable of executing marketing activities to achieve business objectives effectively.</li><li>Fluent in English (written and spoken).</li></ul>
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