Senior Manager, Integrated Media Strategy

OVERVIEW:

Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. The Senior Manager, Integrated Media Strategy will be a key role within the CMO, helping define the media strategy for Pfizer products and serving as the chief point of connection between media and commercial teams.

This position will report to the Senior Director, Integrated Media Strategy and be instrumental in helping to craft integrated media strategy for Primary Care products. This candidate will bring a deep understanding of the intricacies of full-funnel marketing for major brands with digital experience at their core. This person will partner closely with other members of the CMO as well as other organizations to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and patient-first organization.

ROLE SUMMARY:

The Senior Manager, Integrated Media Strategy is responsible for helping define the integrated media strategy for specified Primary Care brands and will play a lead role in developing our go-to-market media approach. This candidate will partner closely with the media agency and other key constituents in the CMO organization to develop audience-centric, insight-driven media strategy and tactical plans across paid, owned, and earned media channels, aligned with the overall product marketing strategy. The ideal candidate is results-driven with a focus on achieving marketing excellence and delivering measurable performance results.

In this role, the Senior Manager, Integrated Media Strategy, Primary Care brands, must leverage strong cross-functional abilities to collaborate effectively with a number of key business partners. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:

• Interface with the Media Agency and any external agencies supporting Pfizer, working closely together to incorporate media best practices
• Partner with Commercial Marketing Teams to design and implement audience-centric media strategy and tactical plans that deliver against a specific product’s marketing objectives
• Leverage insights from CRM & Audience Intelligence to craft highly impactful audience strategy
• Partner with Commercial Analytics team to action insights from the MROI model into media mix decision-making
• Collaborate with Media counterparts (Performance Media, Earned & Partnership Media) to support strategy and activation across paid, owned and earned media
• Align closely with Media Measurement team to analyze media performance on a regular cadence and implement optimizations on an ongoing basis

ROLE RESPONSIBILITIES:

• Develop media strategy across paid, owned and earned channels in partnership with key constituents
• Cultivate deep understanding of Primary Care products and Therapeutic Area landscape, in an effort to orchestrate the optimal media and audience strategies
• Leverage deep insights on consumer behaviors to drive media mix decisions that support optimal media investment allocations
• Optimize media mix based on new data and insight into campaign performance
• Uphold core Pfizer Values (Courage, Excellence, Equity and Joy) in day-to-day activities

QUALIFICATIONS:

Basic qualifications

• 7+ years Marketing or Media experience in a professional environment
• BS Degree in Marketing or equivalent experience (MBA Preferred)
• Broad knowledge of the pharmaceutical industry and healthcare environment
• Deep experience in digital strategy and performance tactics that lead to business outcomes
• Understanding of data-driven media planning and buying approaches
• Familiarity with media and vendor landscape and application of media trends in powering business results
• Experience with working with agencies, technology companies, or consulting partners in advertising and marketing tech
• Proven ability to work collaboratively across multiple teams
• Exceptional interpersonal skills and mastery of working in a matrixed environment
• Excellent communication skills; can articulate complex concepts to a diverse audience
• Creative, innovative problem solver who leads with insights derived from data
• Ability to manage cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery
• Strong writing, presentation and influencing skills
• Demo