Senior Analyst, Financial Planning & Analysis

About The Company

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It’s grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We’re all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice. 

About You  

You are highly analytical, detail-oriented, and adept at transforming complex data into actionable insights. You possess strong financial modeling skills and are proficient in forecasting and budgeting. Excellent communication skills allow you to convey intricate financial concepts to non-financial stakeholders clearly and effectively. You are a proactive problem-solvers who thrives in fast-paced environments, demonstrating agility and adaptability in response to evolving business needs. With a collaborative mindset, you build strong relationships across departments, driving cross-functional initiatives to achieve organizational goals 

About The Role 

As the Senior Analyst, FP&A, you will support the Commercial and Finance departments and will serve as a key partner in the development and execution of company growth plans. You will help lead the company’s annual business planning process, monthly reporting and analysis, provide decision support by developing & monitoring companywide metrics, and driving strategic initiatives. This role will report into the Senior Manager, FP&A.

Responsibilities include: 

Budgeting, Forecasting & Analysis 

• Lead the monthly sales and profit forecast process for key sales channels and businesses and provide insightful financial analysis of business results against the budget and previous year  
• Support Finance Leadership in the execution of the annual plan, working cross-functionally to collect, understand and review key business needs for the upcoming year 
• Assist accounting on monthly financial close preparation by reviewing key P&L line items to ensure accuracy 
• Support the CFO and senior management with financial analysis, ad-hoc reporting and executive level presentations 
• Maintain and Improve cash forecasting and analysis on a regular basis and find the areas in which cash could be used more efficiently 

Decision Support 

• Manage channel and business P&L’s and provide insights and financial data to leadership to ensure optimal performance is reached 
• Analyze current and past trends of key performance indicators (including all areas of the P&L), highlighting trends and analyzing causes of unexpected variances 
• Assist in resource planning, including forecasting the demand for resources, planning for needs, and maximizing the productivity of existing resources 
• Identify key business performance risks, issues, and opportunities on a regular basis and highlight them to management 

Business Intelligence & Metrics 

• Serve as point of contact in investigating and evaluating ad hoc business questions  
• Work with the Data and Commercial teams to create reports and BI dashboard to support decision making 
• Understand competitive landscape, including business strategies, cost structures, and key business metrics  

Qualifications & Experience 

• 4-6 years of FP&A or Corporate Finance experience 
• Expert at Excel modeling 
• Experience designing and maintaining financial models and reports 
• Strong knowledge of GAAP accounting principles and financial statements 
• Excellent critical thinking and problem-solving skills 
• Highly analytical with the ability to translate large amounts of data and information into strategic and actionable insights and business recommendations. 
• Excellent written and verbal communication skills and ability to communicate financial topics to non-finance people 
• Proven ability to multitask and work with cross-functional teams 
• Experience with BI and Finance tools a plus (NetSuite, Looker, Google Analytics, etc.) 
• Experience in CPG (Beauty, Fashion, Wellness, etc.) a plus but not required 

FAQ   

• Compensation: $85,000 - $100,000 + Equity. This is a full time- time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles, CA based position. Goop, in good faith, reasonably expects to p