Lead, Prevention Marketing
HumanaAbout the role
Become a part of our caring community and help us put health first
Become a part of our caring community and help us put health firstHumana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.
At Humana, we believe that proactive health engagement is essential to improving outcomes and enhancing member well-being. Our Prevention Marketing team plays a vital role in encouraging timely screenings, wellness visits, immunizations, and other preventive actions that support Stars performance and overall health.
We are seeking a strategic and collaborative Lead, Prevention Marketing, to guide the development and execution of campaigns that inspire members to take action on their health. This role is ideal for a marketing leader who thrives in agile environments and is passionate about using data, empathy, and storytelling to drive meaningful engagement.
As a Lead, you’ll oversee agile pods focused on prevention initiatives, translating strategic goals into personalized, multi-channel campaigns that make a measurable impact.
Key Responsibilities
· Define pod-level strategy for engagement or onboarding campaigns, aligned with enterprise goals and member needs.
· Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
· Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance.
· Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
· Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
· Collaborate with product, analytics, and channel teams to embed NBA (Next Best Action) logic and personalization into member journeys.
· Support reporting and performance tracking, surfacing insights and recommendations to inform future strategy and roadmap evolution.
Required Qualifications
· Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience.
· 5+ years of experience in lifecycle, onboarding, or customer engagement marketing.
· 2+ years of experience leading agile teams or cross-functional pods.
· Strong understanding of omni-channel marketing and journey orchestration.
· 1+ year of experience with marketing automation platforms and CRM tools.
· Excellent facilitation, prioritization, and problem-solving skills.
Preferred Qualifications
· Experience in healthcare, insurance, or other regulated industries.
· Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega).
· Exposure to agile marketing operating models and performance optimization frameworks.
Use your skills to make an impact
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver le
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