Director of Sales and Marketing

Join Our Team at Blue Skies of Texas Senior Living Community!

Are you ready to make a difference in the lives of our residents? We're actively looking for dedicated individuals to join our healthcare teams in our Assisted Living, Dementia & Alzheimer Care, Hospice, and Skilled Nursing facilities. We celebrate unique perspectives, backgrounds, and talents, providing an environment where everyone feels valued and respected. Join us in providing exceptional care and creating a vibrant community where everyone feels like family.

We are committed to providing our team with the support they need. At Blue Skies of Texas, we offer medical, dental, and vision benefits! Some of our unique benefits we offer are:

• Employer Paid Short-Term Disability for full time employees
• Tuition Reimbursement & Scholarship Programs
• Employee Assistance Program
• Employee Referral Bonus Program
• A generous PTO program
• Retirement plans

We are looking for dedicated professionals like yourself to be a part of our  Executive department. Apply now and let's soar together at Blue Skies of Texas! 

The Director of Sales and Marketing is responsible for the development and implementation of sales and marketing strategy for a two-campus Life Plan Community/Continuing Care Retirement Community that supports a population of over 1,200 residents, consisting of independent living campuses and licensed health care facilities.  Incumbent develops and nurtures relationships with qualified referral sources, drives customer engagement, and coordinates public relations events aimed at increasing Blue Skies of Texas brand awareness, generating leads and sales, and fostering a positive presence within the community. 

What you will do in this role:

• Develops and implements a sales/marketing plan with measurable outcomes defining overall strategy, occupancy and sales goals, positioning in the market and the tactics to be used to achieve stated goals.
• Integrates and manages the Residency Application and Admissions programs, coordinating with Operations to ensure successful transition of new residents into the community.
• Oversees the execution of media, direct mail, and social media strategies, including creation and placement of advertising materials such as electronic and print media ads, media selection and contracting for media ads and materials prepared by commercial agencies, messaging and format of direct mail, purchase of mailing list, and use of database for mailing; manages distribution of community marketing videos including format and platforms.
• Recruits, coaches, and trains sales counselors, which includes establishing measurable and attainable sales goals; tracks outcomes, identifies positive and negative trends and holds team members accountable.
• Provide direct supervision and guidance to the Marketing Associate, specifically with social media and special project responsibilities to support overall sales and marketing objectives.
• Oversees development and publishing of promotional materials for independent living and health care facilities, including annual update of the schedule of fees, floor plans, direct mailings and social media platforms and related items, as well as documentation required by State information disclosure law.
• Track and report on key performance metrics.
• Initiates marketing programs and events such as resident networking, telemarketing, promotional programs and group displays; actively engages with, provides tours for and conducts informational briefings at gatherings of organizations comprised of members eligible for residency.