Head of Commercial Strategy, Mind

Sword Health is shifting healthcare from human-first to AI-first through its AI Care platform, making world-class healthcare available anytime, anywhere, while significantly reducing costs for payers, self-insured employers, national health systems, and other healthcare organizations. Sword began by reinventing pain care with AI at its core, and has since expanded into women’s health, movement health, and more recently mental health. Since 2020, more than 700,000 members across three continents have completed 10 million AI sessions, helping Sword's 1,000+ enterprise clients avoid over $1 billion in unnecessary healthcare costs. Backed by 42 clinical studies and over 44 patents, Sword Health has raised more than $500 million from leading investors, including Khosla Ventures, General Catalyst, Transformation Capital, and Founders Fund. Learn more at www.swordhealth.com.

We are seeking a Head of Commercial Strategy to work with the General Manager to establish Mind, Sword’s AI-powered mental health solution, as the category leader across health plans, self-insured employers, brokers, consultants, and platform partners. This is not a quota-carrying sales role. This is a high-impact individual contributor leadership role. You will not manage a team, but you will be expected to drive outsized strategic impact through personal expertise, relationships, and influence across the organization. The role is focused on market positioning, competitive differentiation, pipeline generation, and commercial intelligence that ensures Mind wins against every incumbent in the mental health and EAP space.

Mind represents a fundamental shift in how mental health care is delivered — moving from reactive, low-utilization EAPs to continuous, AI-supported care with a clinician in the loop. Built on a three-way care model between the member, an AI care specialist (Phoenix), and a licensed psychologist, Mind delivers always-on support with measurable outcomes. The Head of Commercial Strategy will be the external face of Mind’s commercial narrative and the internal voice of the market, shaping how the product is positioned, how the pipeline is built, and how the product itself evolves to win.

This role is critical to our success. You will determine how health plans, brokers, consultants, and employers perceive Mind relative to every alternative on the market. You will ensure our sales teams walk into every room with an unfair advantage — the positioning, the proof points, the relationships, and the market intelligence to win at north of 75–80% against established mental health and EAP solutions like Lyra, Spring Health, Modern Health, Headspace, and traditional EAP providers. You will also close the loop from market to product, ensuring what we build reflects what the market needs to see us as the unambiguous category leader.

What you'll be doing:

Category Leadership & Market Positioning

• Define and own the category narrative for AI-powered mental health care, positioning Mind as the definitive next-generation alternative to traditional EAPs and fragmented point solutions.

• Build and maintain a comprehensive competitive intelligence operation across Lyra, Spring Health, Modern Health, Headspace, Talkspace, and legacy EAP providers — understanding their positioning, pricing, clinical models, and utilization.

• Develop differentiated positioning by buyer persona: health plan leaders, employer benefits teams, broker/consultant advisors, and platform/channel partners.

• Create and evangelize the “why Mind wins” narrative, grounded in continuous care, AI + clinician model, outcomes-based pricing, and engagement at scale.

Pipeline Generation & Commercial Enablement

• Support our commercial team with generation of qualified pipeline through relationship-driven business development, partnerships, conference presence, and thought leadership.

• Leverage a strong network across health plans, brokers, consultants, and employers to create warm entry points and accelerate deal cycles.

• Build best-in-class sales enablement materials - competitive battlecards, objection handling, RFP frameworks, ROI models, and tailored narratives - that give sales teams a clear edge.

• Partner closely with sales to shape deal strategy, support active opportunities, and continuously refine positioning through win/loss insights.

• Join key client conversations and finalist presentations as a strategic expert when credibility and depth are required.

Client Transition & Cross-Sell Strategy

• Define the strategy for positioning Mind as a replacement for traditional EAPs within existing clients,