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Job Details

Summary:

The Manager, Enterprise Product Marketing is responsible for the planning and implementation of foundational strategic messaging and resources and thought leadership content strategy to support the annual goals and long-term strategies of the assigned business area. As a member of the Enterprise Product and Content Marketing team, this team member will operate in a highly collaborative environment, representing the marketing portfolio team both internally and externally. This role works under the broad direction of the Cencora Enterprise Product and Content Marketing team, through the direct supervision of the Senior Director, Enterprise Product and Content Marketing, and in support of the Enterprise Marketing Strategy team.

Primary Duties and Responsibilities:

• Define and develop the annual product and content plan for the portfolio of services, including value proposition, positioning, needs-based segmentation, sales enablement assets (e.g. case studies) and thought leadership content

• Align key stakeholders around the marketing objectives and plan, and lead execution of the plan

• Responsible for the design and implementation of marketing projects to drive revenue and profit growth

• Partner closely with portfolio strategy and digital strategy teams to ensure marketing programs’ alignment to the portfolio marketing plan

• Leads event and conference content development that includes both internal and external contributors and presenters

• Collaborates with internal business and marketing leadership to identify strategic opportunities that help improve the company’s market position

• Manages and monitors budget associated with marketing programs effectively

• Regularly measures and draws insights from programs and tactics; producing standard reports which track progress toward goals and updating strategic plans based on the outcomes

• Prepare and deliver value proposition training and marketing presentations that support capabilities deck development

• Assist in the development and execution of specific projects and tactical plans to support positioning strategies to optimize revenue, market share and profitability

• Develops strong relationships with key internal stakeholders and supports internal communication and training initiatives designed to raise awareness for marketing activities and the utilization of sales support assets in order to facilitate new business development

• Presents to internal stakeholders on marketing initiatives – both internal and external and attends industry specific conferences as needed to inform and support marketing strategies

• Maintains projects in project management tool (e.g., SmartSheet, Workfront)

• Demonstrate strong financial acumen and logical decision making in the general business environment

• Understands and can demonstrate sound thought processes as it relates to pricing, deal structure and assessing financial implications

• Develops PowerPoint presentations related to key initiatives for internal and external business meetings and conferences

• Performs related duties as assigned

• 10-15% travel

Required Skills and Qualifications:

• Candidates must have experience in product or service marketing—developing value proposition and product positioning, developing strategic and executing tactical plans, launching new products and services within a competitive market and creating case study and other content and assets which demonstrate the differentiated value that the product or services provides

• The position requires broad training in fields such as marketing, communications, product management, business development, account management, project management, business management, or similar vocations generally obtained through completion of a four-year Bachelor's Degree Program or equivalent combination of experience and education; normally requires a minimum of four (4) years directly related and progressively responsible marketing experience

• Excellent verbal and written communication skills

• Strong interpersonal skills

• Excellent organizational and project management skills

• Must be detail oriented

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