Ecommerce Analyst - FIFA World Cup 26™

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

Endeavor is a global sports and entertainment company, home to many of the world’s most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.

Position Overview:

As the Ecommerce Analyst for FIFA World Cup 2026, you will play a pivotal role in executing the ecommerce / direct to consumer strategy. The Ecommerce Analyst will be responsible for supporting the Sr. Director, Ecommerce in driving online revenue by understanding the profile and motivations of online buyers.  With this understanding, the Analyst will support cross-functional efforts across teams including Strategy & Analytics, Pricing & Revenue Management, Product, Marketing, Guest Services, Ticket Operations and Technology to define appropriate products for the ecommerce channel, identify ecommerce performance trends to inform product & pricing decisions, coordinate with marketing on campaign launch & planning, and own the end-to-end ecommerce user experience.

Key Responsibilities:

Ecommerce Operations:

• Support the implementation of the end-to-end ecommerce strategy and plan, website management, product listings, inventory management, and order fulfillment.

• Support the implementation of best practices for user experience, conversion optimization, and customer satisfaction.

• Ensure alignment of ecommerce approach and delivery with FIFA guidelines.

• Track and identify inventory availability across ecommerce platforms as needed.

• Collaborate with Ticket Operations team to ensure proper handoff of inventory purchases across ecommerce channels to ticketing source system.

• Implement updates to the site(s) to ensure consistency with current offering portfolio

• Identify and implement on-site A/B tests to improve conversion rates & drive upsell activity

Technology Integration:

• Collaborate with the Technology teams to provide input and recommendations into the website and online user experience.

• Collaborate with Ticket Operations team to ensure proper handoff of inventory purchases across ecommerce channels to ticketing source system.

• Support UAT testing with technology team.

Marketing and Promotion:

• Collaborate with the marketing team to create and execute effective digital marketing campaigns to drive traffic, increase conversion rates, and boost sales.

• Coordinate with marketing team on understanding of customer profiles to optimize ecommerce design & marketing campaign delivery.

• Support the development and implementation on-site promotional strategies to capitalize on the unique aspects of the event.

Revenue Generation:

• Drive achievement of revenue targets through the sale of tickets, and other ecommerce offerings.

• Support the planning and execution of any partnered ecommerce efforts – including any potential programs with FIFA Commercial Partners.

• Support the creation of ecommerce sites specific to key sales partners within the framework and guidelines approved by FIFA.

Customer Experience:

• Collaborate with the Guest Services team to enhance the overall customer experience, ensuring a user-friendly interface, personalized engagement, and timely customer support.

• Implement data-driven approaches to analyze customer behavior