Director US Marketing, IBD Field Strategy & Execution

Job Description

Our commercial teams are passionate about bringing our medicines to our customers around the world.  It is an especially exciting time to join our company’s Immunology Team and our growing U.S. Pharma Business Unit as we prepare for potential launches in inflammatory bowel disease (IBD). The Immunology portfolio is a top corporate priority and a key growth driver for the U.S. Market and our company.

We are currently recruiting for Director, IBD Field Strategy & Execution. As a key leader within the rapidly growing U.S. Immunology marketing team, this individual will play a pivotal role in enabling pre-launch, launch, and post-launch success by ensuring the field organization is prepared to execute with excellence in a highly dynamic environment.

In this role, the candidate will be responsible for leading field strategy and execution across customer-facing teams to support key business objectives for our Ulcerative Colitis and Crohn’s Disease Launches. This role requires strong leadership, exceptional collaboration and communication, and demonstrated ability to lead through complexity to meet timelines and deliver results.

This position will report to the Executive Director, IBD U.S. Commercial Lead and will lead field strategy and execution for our investigational phase 3 monoclonal antibody asset directed to tumor necrosis factor-like cytokine 1A (TL1A). This role will be based will be based in the Upper Gwynedd, PA office.

Key Responsibilities

• Lead field strategy and execution, including readiness planning, to support successful UC/CD launches across all field facing roles

• Drive seamless orchestration across field teams (Sales, Account Management, FRMs, Training) to enable optimal account management, performance, customer experience and compliance

• Develop and lead a comprehensive field learning and upskilling strategy, in partnership with Learning & Development, including a longitudinal training plan that builds clinical expertise, executional capability, and maximizes field competency

• Establish an execution effectiveness measurement plan to assess launch readiness and to track pre-launch/launch/post-launch progress

• Incorporate field insights and data into decision-making by defining and tracking execution KPIs that continuously optimize performance through refinement of field strategy, training priorities, and execution plans

• Lead marketing planning and delivery of field comms, launch meetings and National Sales Meetings, ensuring clear priorities and aligned messaging, proper attendance, and agenda

• Lead routine cross-functional calls with leaders across Marketing and Sales to solicit feedback on resources and execution strategy and guidance

• Provide informed points of view and proactively make recommendations for field execution, marketing communications, and innovative approaches to achieve business goals

• Partner with multiple stakeholders including Sales, Operations, Learning & Development, Compliance, and Payer Marketing in strategic planning and execution of customer engagement and promotion

• Partner with Product Marketing Owners to drive transparency, coordination, and prioritization across the team

• Lead through influence and talent development, building a high-performing team (up to 2 direct reports) while modeling accountability, collaboration, compliance, and a growth mindset that delivers on launch execution excellence

Education

• Bachelor’s degree or equivalent required

• MBA or equivalent advanced degree preferred

Required Experience and Skills

• 10+ years in marketing, sales, field leadership, and/or U.S. commercial roles

• Launch experience with demonstrated ability to lead through ambiguity and drive execution in a dynamic environment

• Excellent project management skills and demonstrated ability to meet timelines and deliver results

• Strong verbal and written communication skills and executive presence

• Proven experience leading cross-functional teams and influencing with and without direct authority

• Strong business acumen and ability to translate strategy into actionable plans

• Understanding of U.S. commercial and regulatory requirements

• High compliance IQ

• Growth mindset and ability to support agile ways of working, learning, and adoption

Preferred Experience and Skills

• Sales leadership experience

• Account Management (e.g. IAM) experience

• Familiarity with agile model and capabilities

• Experience supporting product launches