Associate Director, Search

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

Real Chemistry is looking for an Associate Director, Search to join our growing team!   

The Associate Director, Search is responsible for holistic search marketing expertise – inclusive of both Paid Search (SEM) campaign strategy, planning, implementation, and management as well as ownership of organic search (SEO) strategy, execution, and maintenance.

The ideal candidate will be wholly comfortable being independent and capable of managing their own workload, projects & day-to-day tasks as well as delegating and managing the team below them. This role serves as the primary point of contact for the internal teams he/she supports for all items regarding campaign activation and search optimization.

The role will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions and will act as one of agency’s primary lead subject matter expertise on all things Search Marketing.

The ideal candidate will have prior paid media and campaign management experience in Search Engines (Google Search, Shopping Ads, PMAX, and Microsoft Bing) and also in Search Engine Optimization including keyword research, analysis, portfolio management, and opportunity analysis, in writing meta data and working in platforms such as SEM Rush and Google Search Console. They should have strong analytical and communication skills, hands-on keyboard experience, and able to communicate/explain technical details to clients and key stakeholders. Collaboration across all agency teams (Integrated Media, Analytics, Strategy, Ad Operations, Creative, etc.) is required.  

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do:  

Paid Search (SEM)

• Oversee the day-to-day paid search management of multiple account(s)

• Work with the Director/Senior Director to develop tactical strategy and planning for SEM campaigns that align with client business objectives

• Ability to forecast for paid search, handle budgeting, and pacing for SEM campaigns to ensure efficient allocation of resources and optimize performance within budget constraints

• Train and mentor junior team members

• Build search ad copy and keyword assets, create campaigns in platforms, perform QAs, and activate according to best practices

• Support & lead planning process alongside senior Integrated Media team members

• Implement media plans and track key performance indicators (KPIs) to measure success

• Demonstrate analytical skills to extract meaningful insights pertaining to search campaign performance data and tying these insights back to client goals, as well as identifying actionable recommendations

• Ability to pull platform reporting to support Analytics readouts and client deliverables

• Attend meetings/statuses/calls on behalf of account’s team members to ensure proper communication and connection between capability and client/brand needs 

• Oversees monthly billing and actualization between vendor and internal teams to ensure timely delivery and processing 

• Provide timely updates to all campaign stakeholders, both internal and external 

• Participate in client meetings & conversations when applicable, wit