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Senior Director Global Market Sales BBIO Group (BioPharma, CleanTech and Applied Markets) (f/m/d)
BrukerGermanyfull_timeVerifiedPosted 7 Mar 2025
About the role
<h2>Overview</h2>
<p>Bruker is a leading global manufacturer of analytical measurement systems for the life and material sciences. For more than 60 years, Bruker's high-performance scientific instruments and analytical and diagnostic solutions have empowered scientists to study living things and substances at the molecular, cellular and microscopic levels. Working closely with its customers, Bruker drives innovation, productivity and customer success in molecular research in life sciences, pharmaceutical applications, microscopy, nano-analysis and industrial applications.</p>
<p> </p>
<p>Today, more than 9.700 employees in over 100 locations on all continents are working on solutions to these challenges. Bruker continues to expand its extensive product and solution offerings, its broad installed base and its reputation with customers. As one of the world's leading analytical instrument companies, Bruker continues to strive to fully meet the needs of its customers and to continue to develop state-of-the-art technologies and innovative solutions for today's analytical challenges.</p>
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<p>Please visit www.bruker.com.</p>
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<p><strong>We are looking for a Senior Director Global Market Sales BBIO Group - BioPharma, CleanTech and Applied Markets (f/m/d) for our location in Ettlingen.</strong></p>
<h2>Responsibilities</h2>
<p><strong>Overall accountability</strong>: </p>
<ul>
<li>defining a <strong>strategic sales plan</strong> to successfully grow Bruker business in these specific markets and achieve the business goals defined in the BBIO strategic business plan (5Y). </li>
</ul>
<ul>
<li>delivering <strong>defined sales targets</strong> (on a quarterly basis and as per annual business plan) in the BioPharma, CleanTech and Applied Markets, for market sales teams and inside sales teams on a global and regional level. </li>
</ul>
<ul>
<li>structuring an <strong>efficient </strong>and<strong> agile sales organization</strong> and enable it to serve the various customer groups in the markets in an optimal way. Also driving proper integration of this group within the overall BBIO commercial organization, ensuring synchronized work and transparency in both strategic and operational aspects. </li>
</ul>
<ul>
<li>Managing and growing <strong>BBIO’s indirect sales</strong> i.e. business done via indirect channels such as distributors/TPA/agents via a dedicated sales team. </li>
</ul>
<ul>
<li>Managing and growing <strong>BBIO’s inside sales </strong>for both inbound and outbound lead management,lead journey process, as well as consumables, software and accessory sales via dedicated campaigns. </li>
</ul>
<ul>
<li>driving <strong>sales performance</strong> within his groups based on well-defined KPI’s such as quota achievements, average discount levels, customer facing time, forecast accuracy and others. </li>
</ul>
<p> </p>
<p><strong>Planning:</strong> </p>
<ul>
<li>Responsible for establishing annual <strong>market sales plan</strong> to meet BBIO global business objectives in the assigned markets, through the effective deployment of a global field force consisting of direct sales teams, indirect sales (=sales via distributors) and inside sales. </li>
</ul>
<ul>
<li>Create and implement customized and focused <strong>sales strategies</strong> for each <strong>concerned market</strong> </li>
</ul>
<ul>
<li>Develop sales strategies to enter potential <strong>new markets</strong> and develop <strong>new key accounts</strong> </li>
</ul>
<ul>
<li>Participate in <strong>strategy planning </strong>and<strong> deployment</strong> of the BBIO business </li>
</ul>
<ul>
<li>Support <strong>sales and operations forecast</strong> with product line sales projections/ collaboration with market management and operations team to develop accurate demand plan </li>
</ul>
<ul>
<li>Updates and <strong>modifications to plans</strong> to meet evolving market conditions and emerging opportunities along agile management methods </li>
</ul>
<ul>
<li>Oversight and management of <strong>annual market sales budget</strong> and Inside Sales Budget </li>
</ul>
<ul>
<li>Ensure preparation of <strong>annual strategic action plans</strong> for selected strategic key accounts </li>
</ul>
<ul>
<li>Regularly <strong>evaluate market conditions</strong> and recommend policy changes to encourage maximum sales activity </li>
</ul>
<ul>
<li>Align <strong>market sale’s organizational structure</strong> with future BBIO growth initiatives </li>
</ul>
<ul>
<li>Ensure Inside sales generates new leads and qualifies inbound leads. This involves identifying potential customers, initiating engagement, and nurturing these leads to determine their interest and purchasing ability. They then distribute qualified leads to the appropriate sales representatives for further follow-up </li>
</ul>
<ul>
<li>Develop and maintain strong relationships with clients. Provide support, information, and guidance to customers, ensuring their needs are met and foster
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