Manager, Brand (Remote-Eligible)

Manager, Brand (Remote-Eligible)

Capital One Auto is seeking an innovative and data-driven Brand Manager to help lead dealer brand marketing efforts for the Auto line of business. This associate will play a critical role in our B2B growth strategy, focused on driving integrated strategies across the dealer journey. 
 

This role requires a mix of strong business knowledge and stakeholder management, omni-channel marketing experience, exceptional communication, proactive approach to becoming a subject matter expert in our dealer offerings and strong data and analytical skills. This role will be responsible for leading and coordinating the brand strategy, creative development process, and compliance reviews of marketing campaigns while working closely with creative partners, execution teams, and business analysts. This role presents a powerful opportunity to take your influence, marketing strategy, and brand skills to the next level.

Capital One is open to hiring a Remote Employee for this opportunity.

Responsibilities:

• Develop integrated brand marketing strategies and projects that span multiple parts of the business (cross Line of Business / Division), serving as a key liaison and collaborator with cross-functional teams from Sales, Business Analysis, Product, Creative, Legal, etc.

• Serve as the Brand representative to senior stakeholders, actively championing effective prioritization of initiatives aligned to business strategy

• Develop reusable playbooks for new and strategic focus areas (e.g. Partnerships marketing, external media) to set the stage for future growth

• Create overarching value propositions and storytelling for dealer offerings, especially in new and undefined areas

• Lead strategic brand development of new and ongoing campaigns and testing initiatives for the Auto business

• Develop creative briefs, work closely with creative partners to bring the business intent to life via compelling marketing channel creative deliverables along with facilitating creative to execution process handoff, gaining deep understanding of the nuances of our channel-specific execution systems, processes and procedures

• Collaborate with analysts to understand total business performance and build on analysis to identify new opportunities and optimize marketing testing strategies around creative and audience segmentation

• Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact, coordinating with cross-functional teams

• Tell consistent and compelling stories about our products and services, while also championing our brand and the end customer experience

• Influence internal decision makers with formal recommendations and informal networking through excellent communication and presentation skills up to senior executives

• Fully champion and embody well-managed processes, identifying opportunity gaps and driving improvements across immediate team and partner teams

• Partner closely with data and business teams be a champion of Marketing ROI reporting, helping inform decision making and surface key learnings through immediate team and partner teams
   

This Associate should bring:

• The ability to take a forward-thinking, strategic, and organized approach to marketing and turn broad concepts and into fully fleshed out campaigns

• Strong stakeholder management skills, including the ability to understand organizational priorities and business goals and how to work together to achieve them

• A product mindset, with the ability to quickly iterate and pivot based on new learnings to achieve desired outcomes, taking changes in stride

• An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness, and drive for results

• Experience leading and managing creative processes, working with creative teams

• Excellent judgment to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work

• A passion for leveraging data, metrics, and insights to drive results and turn learnings into actionable implications to form a marketing strategy and go-to-market approach

• A curious mindset, ready to dig in on dealer attitudes/behaviors/trends and draw implicat