Sr. Manager Web Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

 

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

 

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

 

 

The Global Coach Brand Analytics team is responsible for providing insights, measurement frameworks, and self-serve tools to enable the Coach Brand team to deliver its ambitious growth strategy.

 

As part of the Brand Analytics team, the Sr. Manager, Web Analytics role will lead the analytics strategy for Coach’s global eCommerce sites, providing data-driven insights to optimize site performance and enhance the digital consumer experience.

 

Key Responsibilities:

 

• Lead the analysis of global Coach eCommerce sites, identifying opportunities to drive conversion and maximize revenue. Implement measurement framework that will be leveraged by site teams.
• Develop and deliver insights and recommendations on site performance and key drivers of business results.
• Measure key micro-conversions, tracking and optimizing on-site behaviors to improve the path to purchase.
• Measure the impact of site content, new features, and marketing campaigns.
• Partner with Marketing Analytics to understand the end-to-end consumer journey, connecting traffic sources and campaign performance to on-site actions and outcomes. Drive adoption of multi-touch attribution model to site and marketing teams
• Partner with Tapestry Data Analytics team to develop and maintain dashboards and reporting frameworks to monitor KPIs.
• Stay up to date with industry trends and best practices to evolve Coach’s web analytics capabilities.

Qualifications:

 

• 7+ years of experience in web/digital analytics, preferably in Global Retail or eCommerce environment
• Expertise in Google Analytics (GA4) with strong understanding of tagging and tracking methodologies
• Experience with micro-conversion analytics and understanding of how user behavior influences conversion
• Experience with leveraging multi-touch attribution models to inform actions
• Proficiency in A/B testing and site optimization analytics
• Strong knowledge of data visualization tools (e.g., Tableau)
• Advanced Excel modelling and SQL skills
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights and business recommendations
• Excellent communication and storytelling skills, with the ability to present complex data clearly and effectively to non-technical stakeholders
• Highly organized, self-motivated, and able to thrive in a fast-paced, dynamic environment

 

 

Our Competencies for All Employees

 

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains the