Director, Product Marketing-LinkedIn Sales Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in San Francisco, Sunnyvale or New York.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. 

About the Role

This role ensures that LinkedIn Sales Solutions products are launched with clarity, conviction, and commercial rigor—translating product innovation into customer value, sales readiness, and measurable business outcomes. Partner closely with product management, sales, and marketing teams to translate complex talent solutions capabilities into clear, customer-centric stories that drive adoption and revenue growth. Build and manage a team of narrative strategists and content creators who will craft multi-format content including executive presentations, product demos, sales enablement materials, and customer success stories.  

Establish narrative frameworks and messaging hierarchies that ensure consistency, while allowing for market-specific customization. Drive the creation of differentiated positioning that highlights LinkedIn's unique value proposition in the talent acquisition space. Measure and optimize narrative effectiveness through data-driven insights, customer feedback, and sales performance metrics. Serve as a key spokesperson and thought leader, representing LinkedIn's sales solutions vision at industry events and with strategic customers.  

Responsibilities

• Own end‑to‑end GTM strategy and execution, from pre‑launch planning through post‑launch optimization

• Develop and manage integrated launch plans across Product, Sales, CS, Marketing, Comms, and other cross-functional teams

• Partner closely with Pricing and Packaging to ensure offerings are clear, differentiated, and commercially optimized

• Define success metrics and KPIs (e.g., adoption, pipeline, revenue impact) and track GTM performance over time

• Translate core product positioning into clear, compelling, customer‑ready messaging

• Build narrative frameworks and messaging hierarchies that ensure consistency across the portfolio while enabling market and segment customization

• Create high‑impact content including pitch decks, web copy, datasheets, one‑pagers, demos, and customer stories

• Partner with Analyst Relations (as applicable) to support briefings and market perception

• Connect product narratives to broader market trends, customer pain points, and LinkedIn’s differentiated value

• Build and scale sales playbooks, demo scripts, objection handling, and competitive positioning

• Train Sales, Customer Success, and partners to effectively sell, onboard, and expand products

• Develop ROI, TCO, and value articulation tools that support deal progression and executive conversations

• Partner with Growth and Campaigns teams to drive awareness, demand, and pipeline impact

Qualifications

Basic Qualifications

• 8+ years of marketing experience, with 3+ years in people management

• Bachelor’s degree in Marketing, Communications, Business, or related field

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Preferred Qualifications

• Experience in Sales technology

• Track record of launching and scaling B2B products in competitive markets

• Proven ability to translate complex product capabilities into compelling business value for executive audiences

• Demonstrated success building and leading high‑performing teams in fast‑paced, cross‑functional environments

• Strong presentation, storytelling, and stakeholder‑influencing skills at all levels

• Deep experience partnering cross‑functionally with Product, Sales, and Engineering to drive outcomes

• Experience creating content across formats—from executive briefings to detailed product demos

• Strong data‑driven mindset; experience using analytics to optimize messaging and performance<