Associate Manager, Toy Marketing - Signature Barbie

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

Job Description

The Opportunity: 
Partner with the Toy Marketing Manager to lead product strategy and development for the Barbie Signature portfolio. This role is primarily product-focused, owning the end-to-end lifecycle from concept to launch—shaping premium, collector-driven offerings rooted in pop culture, fan insights, and strategic partnerships. You will operate at the intersection of product, commercial strategy, and licensing to bring culturally relevant, high-quality products to market.

What Your Impact Will Be: 

• Support development of Signature product strategy and roadmap, focused on premium, collector-driven segments informed by cultural trends and fan insights.
• Own product positioning, pricing, and segmentation, ensuring alignment with brand equity, consumer value perception, and competitive landscape.
• Lead end-to-end product development in partnership with Design & Packaging, from concept through launch, ensuring quality and brand alignment.
• Translate consumer, fan, and cultural insights into actionable product concepts, features, and storytelling.
• Collaborate with licensing partners, external stakeholders, and commercial teams to ensure alignment on product strategy and successful go-to-market execution.
• Own and track business performance (revenue, margin, SKU productivity), applying a strong understanding of premium product dynamics.

Qualifications

What We’re Looking For:

• 5+ years experience in product marketing, product management, or product development, ideally within toys, collectibles, or entertainment.
• Experience with commercial strategy (retail, DTC) and/or licensor-side brand management strongly preferred.
• Strong understanding of the product development lifecycle, with experience bringing products from concept to launch.
• Demonstrated ability to translate pop culture, fandoms, and trends into relevant product opportunities.
• Experience working cross-functionally with design, development, commercial teams, and external partners.
• Strong business and financial acumen, including pricing, forecasting, and SKU productivity.
• Knowledge of retail and distribution channels (mass, specialty, e-commerce).
• Strong project management, communication, and storytelling skills, with the ability to influence stakeholders.
• Proficiency in PowerPoint, Excel, Word, and Outlook.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a differ