Head of Demand Generation & Growth Marketing

<div class="content-intro"><p>Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.&nbsp;</p> <p>Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, <a href="https://www.linkedin.com/in/pingwu/">Ping Wu</a>, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.</p> <p>Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.</p></div><p>We’re seeking a <strong>Head of Growth &amp; Demand Generation</strong>, reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth.</p> <p>The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.</p> <p><strong>RESPONSIBILITIES</strong></p> <ul> <li>Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue</li> <li>Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI</li> <li>Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience&nbsp;</li> <li>Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic</li> <li>Create demand generation campaigns that shape the markets thinking about Cresta</li> <li>Implement a robust experimentation framework for A/B testing and new channel evaluation</li> <li>Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel