Director, Social Strategy

Do you live and breathe digital marketing? Do you want to work with an agency team and clients who are ahead of the digital curve?  

Golin is hiring a Director, Digital Connector to join our growing digital team of social and digital experts who excel at making brands hyper-relevant to their target audiences through a deep understanding of the always-evolving world of digital media.   

  

Golin has been on a winning streak of recognition: PRWeek’s Best Place to Work, Provoke Media’s Global Agency of the Year, PRWeek’s Large Agency of the year and winning two Grand Prix at Cannes.   

  

Riding the wave of recognition and award-winning work, the Director has an incredible opportunity to work on the cutting edge of digital trends and engagement for many of the most beloved consumer brands   

  

It’s an exciting time for the agency to continue to deliver impactful earned work that builds brands and reputations, and we know other brands can benefit from the award-winning work we create.   

  

You’ll work on a top account with a rock star team of digital account pros, creatives, analysts, influencer marketing specialists, media buyers and digital strategists to identify real-time opportunities, monitor industry trends and influential voices and propose opportunities to leverage brand offerings within emerging trends and cultural conversations.  You will design and execute marketing campaigns in collaboration with our collective mission is to drive innovative approaches that inspire and engage our clients’ target audiences across the digital ecosystem. You’ll activate across digital platforms as well as organic and paid channels to deliver results.  

  

Ready to go all in with us?  

  

What You’ll Do:  

• Lead vision and strategy for real-time engagement on a premier Golin account, using culture listening and data insights to set platform plans and guide execution

• Oversee campaign strategy and activation, from content and channel planning to paid media, analytics, and influencer partnerships 

• Inform the annual real-time planning process, representing Golin as a results and strategy-oriented client partner  

• Foster and maintain productive and influential client relationships  

• Identify solutions and work with teams, and independently, to drive client success and grow relationships  

• Serve as an expert in fully integrated digital and social programs  

• Cultivate a culture of support, growth and partnership among teams 

• Experience leading and project managing paid social and digital campaigns across social channels such as Facebook, Google+, X, Instagram and LinkedIn.  

• Work with our analytics team to translate campaign-level results, both quantitatively and qualitatively, to inform marketing-level KPIs year-over-year  

• Experience executing brand-level social media strategies and ability to communicate them with complete digital fluency  

• Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities  

• Take a leadership and highly visible role in business growth and targeting efforts  

• Serve as culture builder and mentor, driving innovation and ideas while sparking team members’ careers  

• Assist with management of financials, including budgets and billing, projections and staffing  

What You Have:  

• Bachelor’s degree in marketing, communications or related field with 6-8 years of experience driving and executing Digital / Social Media campaigns  

• Passion for client service and an ability to juggle multiple projects and changing priorities  

• Expert experience in organic social and large holistic campaign strategy work 

• Excellent verbal, written, presen