Product Marketing Manager - Domain GTM & Narrative

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About the Role

We are seeking a Product Marketing Manager to support domain-level narrative and go-to-market (GTM) execution within our broader portfolio. This role focuses on developing clear, credible messaging, supporting GTM prioritization, and translating complex technology and science into customer-facing value stories.

You will work closely with Product, Sales, Brand, and Marketing teams to help ensure domain launches and campaigns are well-positioned, execution-ready, and aligned to overall portfolio strategy and messaging standards.

This role is well-suited for a strong hands-on product marketer who enjoys working in technical environments and bringing clarity, structure, and consistency to go-to-market efforts.

Job Duties

Develop domain messaging and narrative

• Create and maintain messaging and positioning for assigned domains and solutions
• Apply established message hierarchies and portfolio “anchors” to ensure consistency
• Support refinement of value propositions and differentiation using customer and market insights

Support GTM prioritization and governance

• Participate in GTM tiering discussions and help document decisions and outcomes
• Support readiness gates by ensuring required messaging, proof, and enablement inputs are delivered
• Maintain clear GTM documentation to support alignment across teams

Execute domain go-to-market plans

• Author domain GTM briefs outlining target audiences, messaging, proof points, plays, and success metrics
• Partner with Brand, Demand/ABM, and Growth teams to support campaigns and GTM programs
• Help ensure consistent execution of GTM plans across channels

Translate technology and science into customer value

• Translate technical, digital, and scientific capabilities into clear, customer-friendly messaging
• Support development of proof assets such as case studies, use cases, and outcome stories
• Ensure claims are accurate, credible, and usable by Sales teams

Support sales enablement

• Create and update sales enablement assets including presentations, one-pagers, talk tracks, FAQs, and battlecards
• Incorporate feedback from Sales to improve messaging and usability over time

What Success Looks Like

• Clear, actionable domain GTM briefs that are actively used by marketing and sales teams
• Launches and campaigns that meet defined readiness expectations
• Consistent messaging and claims across assigned domains
• Increased Sales confidence and message adoption

Qualifications

Preferred Background

• 8–10 years of experience in Product Marketing, Solutions Marketing, or Go-To-Market roles
• Experience working with enterprise or B2B technology products
• Digital technology experience preferred
• Oil & gas, energy, industrial, or adjacent technical industry experience preferred
• Exposure to or experience supporting Account-Based Marketing (ABM) initiatives
• Comfortable working in cross-functional, matrixed environments

Core Skills & Competencies

• Solid understanding of positioning and messaging frameworks
• Strong writing and storytelling skills
• Ability to simplify complex technical concepts for customer audiences
• Organized, detail-oriented, and comfortable working with GTM processes and governance
• Strong collaboration and communication skills

 

Candidates having qualifications that exceed the minimum job requirements will receive consideration for higher level roles given