Head of Marketing

Our ProductHeadquartered out of Denver, CO, Spekit is transforming how B2B revenue teams learn, work, and grow. We're building the next-generation enablement platform for the AI era, delivering just-in-time, personalized enablement, and relevant guidance directly within the daily workflows of sales, customer success, and other crucial revenue teams. Our AI-powered solution empowers companies like Southwest Airlines, Uber Freight, and ZoomInfo to close more deals, accelerate rep ramp times, and ultimately boost revenue by ensuring their people always have the information they need, precisely when they need it. Say goodbye to information overload and hello to Simple, yet Spektacular performance.
About the Role
The Head of Marketing at Spekit is a strategic, hands-on leader who blends visionary thinking with data-driven execution. This role requires someone who can effectively lead and inspire teams to achieve their best work in a lean environment. Reporting to the President & COO, Seth McGuire, you'll own the full marketing funnel from demand creation to lead capture, and will champion the integration of AI and analytics into every aspect of marketing.
You will deeply understand the business, market dynamics, and evolving B2B buyer behaviors to drive innovative growth strategies that align tightly with sales and product. At Spekit's current scale, this role requires a hands-on, entrepreneurial mindset to build and scale marketing operations, ensuring every investment fuels effective, innovative campaigns.
Why You'll Love Working Here
We move fast, challenge the status quo, and expect you to bring serious drive and ownership to the table. We value bold ideas, a learning mindset, and a culture that's as fun as it is focused. If you thrive on turning data into strategy, leading teams to punch above their weight, and making an impact from day one, we encourage you to read on.
**We cannot consider candidates outside of the US who wish to work remotely, or who need sponsorship to work in the US.**

What You'll Do:

Strategic Vision and Storytelling

• Develop and execute holistic marketing strategies that align with Spekit's overall business objectives and competitive environment. You will deeply understand our evolving market dynamics, B2B buyer behavior and competitive landscape to drive innovative growth. 
• Weave a consistent story across all marketing efforts, ensuring strong brand messaging and compelling content. Experience generating ‘challenger’ demand and creating a category in a crowded space is highly valued.
• Maintain a deep understanding of our ideal customer personas, pain points, and self-serve B2B buyer journeys to tailor marketing tactics accordingly.
• Position Spekit as a thought leader with a robust multi-format content strategy; e.g. blogs, white papers, webinars, podcasts, social media, and interactive content.
• Ensure brand consistency and compelling messaging across all channels, humanizing our B2B approach to foster authentic connections and community

Data Fluency & Analytics

• Lead data-driven decision making by analyzing CRM, web analytics, campaign performance, and intent data to measure true marketing impact and ROI. This includes expertise in full-funnel B2B SaaS demand generation, and an understanding of the increasing complexity of touches and channels that it takes to create demand.
• Build and maintain comprehensive marketing dashboards that provide actionable insights for continuous optimization, and present consistent thematic updates (including data driven challenges and solutions) to the leadership team.
• Foster a culture of experimentation by running small tests, iterating rapidly, and scaling what works.

AI & Technology Integration

• Embrace the necessary use of AI in marketing now, but champion the strategic adoption of those tools in the right places to enhance personalization, improve predictive lead scoring, drive quality content generation, and support campaign optimization.
• Balance innovation with ethical use of data and AI, ensuring compliance with privacy standards and safeguarding customer trust.

Demand Generation

• Drive a balanced approach to marketing by generating awareness and thought leadership alongside targeted demand capture to deliver high-quality, converting MQLs and SQLs.
• Prioritize and optimize organic and paid channels to maximize reach and lead quality in a noisy marketplace, constantly exploring and experimenting with emerging trends, innovative tactics, and unconventional channels to unlock new growth opportunities.
• Collaborate closely with sales to create