Director, Growth Marketing

We are looking for a highly skilled Director, Growth Marketing to drive demand generation and pipeline growth for our K–12 education business. his high-visibility role partners closely with Revenue, GTM, and Marketing leaders to design and execute national, regional, and strategic/ statewide account marketing programs that reach district and school decision-makers. You will embed AI and advanced analytics into every stage of our go-to-market engine — from segmentation and personalization to campaign design, testing, and optimization — fueling revenue growth through modern, data-informed marketing.
In This Role You Will:
Strategy & Campaign Leadership
• Developing comprehensive marketing strategies to increase market awareness, account engagement, and qualified pipeline among district and school leaders
• Leading integrated, national-level campaigns across digital, events, email, paid, and content syndication channels to align with go-to-market priorities
• Leveraging audience insights, messaging, and market knowledge to ensure campaigns resonate with target buyers and maximize conversion
Account-Based Marketing (ABM)
• Designing and scaling ABM programs to deepen engagement and accelerate opportunities for target accounts
• Coordinating with sales and operations to ensure tight alignment of ABM initiatives with revenue goals
Performance Analysis & Optimization
• Leveraging data, AI, and experimentation frameworks to measure, optimize, and improve campaign ROI
• Establishing closed-loop reporting in partnership with Sales, Revenue Operations, and Digital Marketing
Revenue & Cross-Functional Alignment
• Partnering with BDR teams to ensure effective follow-up on leads, optimize handoffs, and align messaging
• Collaborating with Sales, Operations, Partner Success, and Digital Marketing to deliver seamless execution of demand initiatives
Innovation & Leadership
• Staying at the forefront of growth marketing trends, experimenting with new technologies and channels to keep our GTM engine best-in-class
• Leading, mentoring, and inspiring a large team and agency partners to deliver results while fostering a culture of accountability, learning, and innovation
Core Competencies for Success:
• Strategic thinking
• Data-driven decision making
• Creativity and innovation
• Collaboration and influence
• Analytical rigor
• Leadership and team development
• Change agility
• Commercial awareness
Credentials and Experience:
• 7+ years of B2B demand generation, growth marketing, or performance marketing experience (education or mission-driven sectors a plus)
• 5+ years of people leadership experience with demonstrated success building and motivating teams
• Proven success in building and scaling demand programs that directly drive revenue in complex, multi-stakeholder environments
• Deep expertise in account-based marketing, personalization, and digital-first GTM strategies
• Strong command of marketing analytics, experimentation, and optimization with direct application of AI-driven solutions
• Demonstrated ability to influence cross-functional senior stakeholders (Sales, BDR, Operations, Business Intelligence)
• Excellent communication and project management skills with experience managing external partners
• Legal right to work in the United States


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At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:

• Career Development Ownership - Be the driver of your success!
• Continuing Education AND Tuition Reimbursement Programs
• Ment