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Regional New Business Developer

Sysco
FP- Coastal SBProduce, United States, United Statesfull_timeVerifiedPosted 6 Mar 2026
💰 $156,100/yr($104,100/yr$156,100/yr)

About the role

Company:  

US1601 Coastal Sunbelt Produce, LLC

Sales Territory:  

US-DC-Washington, US-MD-Baltimore, US-MD-Laurel, US-VA-Norfolk, US-VA-Richmond

Zip Code:

20723

Travel Percentage:  

Up to 50%

Compensation Range:

$104,100 - $156,100

The compensation range provided is in compliance with state specific laws.  Factors that may be used to determine your actual rate of pay include your specific skills, years of experience and other factors.  

BENEFITS INFORMATION:

For information on Sysco’s Benefits, please visit https://SyscoBenefits.com

JOB SUMMARY

This is a sales position reports directly to the Vice President of Field Sales, FreshPoint.  This position will be responsible for the improvement of FreshPoint’s market position and achieving financial growth by defining long-term strategic goals, identifying business opportunities, finding potential new customers and negotiating contracts to secure their business.  Working with the Presidents, Sales Leaders and Marketing Associates, the Regional New Business Developer fosters relationships with prospects and transitions these accounts to the sales force.

The work territory for this position is from Washington DC to Virginia (Norfolk, Richmond, etc).


RESPONSIBILITIES

  • Works with the senior teams across multiple operating companies on the development of a comprehensive business development strategy with a focus on local street, local contract, and retail segments.
  • Accountable for leveraging data to identify segment opportunities and build creative and effective sales plan to capitalize on those segments
  • Identifies business development opportunities, coordinates sales teams to propose new business, and drive such opportunities from concept to execution
  • Collaborates with sales team to expand business development efforts, including contributing to annual profit plan and assist with the implementation and execution of such plans and tracking outcomes
  • Manages systems and processes to track, measure and report on results of business development initiatives
  • Gather information on emerging market and foodservice industry trends to understand the competitive landscape and top position Sysco for increased effectiveness in securing new business
  • Attends industry functions, such as association events and conferences, and provides feedback and information on market and creative trends
  • Present to and consult with senior level management on trends in the foodservice business
  • Identify opportunities for promotions, additional services, and distribution avenues that will lead to an increase in sales
  • Develop strong working relationships with brokers, distributors, company and foodservice industry peers
  • Support Customer Engagement efforts to provide FreshPoint customers with expanded service channel options (e.g. Sales Coordinator, FreshPoint mobile/ecomm).
  • Plan and record daily activity accurately within CRM tool
  • Develop primary vendor programs as needed
  • Conduct quality business reviews for existing customers
  • Conduct merchandising research for customers regarding products to meet their needs
  • Review weekly, monthly and quarterly sales objectives and results for target accounts and prepare action plans where improvement is needed
  • Provide, prepare and cut samples for customers as required
  • Attend sales meetings, food shows, customer events etc. and provide feedback
  • Stay current with development in the field through participation in seminars, workshops and reading publications
  • Stay current with FreshPoint’s value-added offerings and technology solutions, including but not limited to customer-facing reporting tool
  • Perform administrative duties, such as preparing sales budgets and reports, maintaining sales records and filing reports.
  • Participate in ongoing training sessions.
  • Assist with the trainings as requested.

 

QUALIFICATIONS
Education

  • High School education required. Bachelor’s degree in a related field (e.g. business administration) or equivalent educational level preferred.


Minimum Experience

  • 5 or more years’ with a proven track record of opening new business in the food service industry.

Pref

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Company

Sysco

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