Head of Product Marketing

About Faire

Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.

By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

About this role

We are looking for a senior marketing leader to lead Product Marketing at Faire. This role will be responsible for Faire’s product narrative and launch strategy across both sides of the marketplace (Brands & Retailers), globally.

This role will report directly to our Head of Growth & Marketing and join the marketing leadership team.

What you’ll do 

• Lead and own the crafting of a simple, clear narrative framework that will resonate with our customers and ensure the alignment of all of our product positioning to it
• Lead and dial in our launch process (intake, prioritization, calendar, etc) that drives clarity across Product and GTM and maximizes impact/throughput of Faire’s product development and adoption given the constraint of our customer's ability to absorb change
• Lead a team that delivers world-class, highly cross-functional launches that drive product comprehension and adoption across customers, geographies, and products
• Develop a deep understanding of our customers and their needs and use that to influence and shape the future roadmap and landscape of products for our Brand and Retailers
• Hire, develop and retain a world-class team and be a great people manager of 7+ PMMs – you’ll be reviewed as an inspiring leader by direct reports, who are happy, fulfilled, and growing.
• Promote the health of the marketing organization by coaching/mentoring, participating in recruiting, and contributing to other marketing org programs.

Qualifications

• Deep B2B product marketing expertise – ideally with experience marketing to SMBs and/or independent businesses.
• Storyteller, writer, simplifier – bring a simple, clear narrative/story to market in a flexible way across product, marketing, and sales/success motions.
• Strategic thinker – able to break down and distill complex business and product problems and marry them with deep customer insights and intuition to drive decision-making and action.
• Excellent collaborator – strong communication skills and ability to quickly establish and grow cross-functional relationships at senior levels and across multiple organizations.
• Relentlessly resourceful – won’t quit and is hungry to do whatever it takes to make an impact on the community. Is willing to get their hands dirty and dive into the details to help their teams overcome obstacles.
• Sought after manager, mentor, and coach – proven track record of hiring, developing, and retaining world-class product marketers and managers of product marketers. Past direct reports are passionate about working with them.
• Kind - demonstrates compassion and generosity towards everyone. 
• Excited and authentically motivated by Faire’s mission and serving our customers

Salary Range

New York City: the pay range for this role is $236,000 to $354,000 per year. 

This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future. 

This role will be in-office on a hybrid schedule - Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays, effective the week of January 13, 2025. Additionally, in-office roles will have the flexibility to work remotely up to 4 weeks per year.

Applications for this position will be accepte