Digital Marketing Analyst - Capital Automotive Group

Company:

Capital Automotive Group Inc./ DBA Capital Automall

Position Overview:

The Digital Marketing Specialist at Capital Automotive will play a pivotal role in driving the dealership's online presence and digital marketing strategy. This individual will not only develop and manage innovative digital marketing campaigns but also leverage advanced analytics and technology to optimize our digital footprint. With a strong foundation in Google Analytics GA4, website backend management, and marketing automation, the Digital Marketing Specialist will ensure our marketing efforts are data-driven, highly effective, and technologically advanced. This role requires a blend of creativity, analytical prowess, and technical knowledge, making it perfect for a digital marketing professional looking to push the boundaries of digital marketing within the automotive industry.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various channels, including social media, email, SEO/SEM, and our website, leveraging Demand Side Platforms (DSPs) for targeted advertising and audience engagement.

• Utilize Google Analytics GA4 to monitor website performance, understand user behaviour, and measure the effectiveness of marketing campaigns. Use insights gained to optimize future campaigns and strategies.

• Collaborate with the internal marketing team to ensure cohesive branding and marketing strategies across all digital platforms and integrate marketing automation and scripting to enhance campaign performance and efficiency.

• Stay abreast of digital marketing trends and technologies to ensure the dealership remains at the forefront of developments in digital marketing, adopting new strategies and tools as appropriate.
   

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.

• 2+ years of experience in digital marketing, preferably in the automotive or related industry.

• Strong understanding of online marketing concepts, strategies, and best practices.

• Proficient in Analytics, with substantial experience using Google Analytics GA4 for tracking performance and user behaviour, as well as conversion tracking to measure the effectiveness of marketing campaigns.

• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns, including managing digital campaigns like Vehicle Listing Ads (VLAs) and lead generation ads.

• Demonstrated knowledge and experience in writing and adding scripts to automate marketing activities, enhancing efficiency and campaign performance.

• Excellent writing, communication, and analytical skills.

• Ability to work independently and in a team environment.
   

At Capital, we understand the importance of family and work-life balance. We believe that our employees are our most valuable asset, and we strive to create a supportive and inclusive workplace. As such, we offer a variety of family-oriented programs, including:

• Comprehensive benefits package:

• Extended health, dental, vision

• Paramedical, life insurance

• Short Term disability coverage

• Long Term disability coverage

• Annual employee service awards

• Employee and Family Assistance Program

• Employee RRSP program

If you're ready to embark on a rewarding career, we want to hear from you! Join our team today and be part of a winning culture dedicated to excellence. Apply now to start your journey towards success!

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people.  Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.