Principal Associate, Marketing | Enterprise Digital Products | Brand

NYC 299 Park Avenue (22957), United States of America, New York, New York

Principal Associate, Marketing | Enterprise Digital Products | Brand

Capital One is leading the industry in providing innovative digital solutions and tools for its consumers that enable them to focus on what matters most - living their lives. Whether it’s enabling customers to easily manage their accounts on the go or launching new digital tools that lead the market in convenience and security - Capital One has its customers covered. 

Capital One’s Brand Digital Enterprise Strategy team is looking for a Principal Associate who can help to develop go-to-market strategies and marketing programs that will drive awareness and enhanced perception of our robust digital offerings. They will leverage their expertise in product marketing to forge relationships, create buy-in and develop a shared agenda with partner stakeholders. They are champions and  can define persona and messaging strategy across disciplines - championing the customer at every stage along the way. 

What You’ll Do:

• Be a subject matter expert on Capital One’s enterprise digital tools and experiences, such as our mobile app features, digital payment solutions, and more.

• Develop go-to-market strategies for existing and emerging digital tools and execute launch marketing campaigns across multiple channels (both owned and paid).

• Partner with product teams to identify campaign growth opportunities and optimizations.

• Develop robust learning agendas and test plans to continually optimize campaigns and creative assets.

• Develop a detailed understanding of our target audience, user journeys, use cases, and marketing channels to inform marketing strategy and asset development.

• Synthesize performance data, research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results.

• Identify opportunities to develop relevant marketing assets, managing the entire process from ideation to creative briefing and production with external agencies. 

• Lean into brand campaigns, SEO, and content development to help drive awareness and adoption of our digital tools and features. 

• Showcase learnings and successes through well-refined communication and presentation skills.

• Work proactively in an agile environment and identify when to work outside the process in whitespace.

• Serve as key liaison for and collaborate with cross-functional teams including partners from: Product Management, Performance Marketing, Business/Data Analytics, Tech, Legal, Brand 

Who You Are: 

You want to be an EVIDENCE-BASED MARKETER who...

As an INDIVIDUAL:

• You are proactive and don’t wait for work to come to you—you actively look for new opportunities to learn, grow, and improve. 

• You are able to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work.

• You’re flexible, open-minded, and not afraid of change—in fact you welcome the challenge.

• You share your point of view, but seek out what might be missing and listen.

• You have a  passion for leveraging data, metrics, and insights to drive marketing strategy and a go-to-market approach.

• You have strong communication skills with outstanding writing, editing, and presentation abilities. 

• You’re a storyteller. You simplify the complex and compel your audience to act.

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.

• You care—about the work, your team and the customers you serve.  

Basic Qualifications:

• Bachelor’s degree or Military experience

• At least 4 years of multi-channel marketing experience 

• At least 3 years of experience in planning, execution, and analysis of marketing programs

• At least 3 years of experience managing creative processes and working with creative teams 

Preferred Qualifications:

• 4+ years of experience in a product marketing role

• 2+ years of experience in financial services

• 4+ years of experience working with cross-functional teams in a matrixed environment

• 4+ years of experience in Brand strategy
    

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.

The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of t