Lead Product Marketing Manager

Job Description:

Join AT&T and reimagine the communications and technologies that connect the world. Bring your bold ideas and fearless risk-taking to redefine connectivity and transform how the world shares stories and experiences that matter. When you step into a career with AT&T, you won’t just imagine the future-you’ll create it.

About the Marketing & Growth Organization 

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do. 

Summary:

Are you ready to lead the charge in innovative wireless product marketing? AT&T is on the lookout for a talented Lead Product Marketing professional to join our dynamic team. This role is crucial in designing, developing, and implementing launch strategies for our wireless products and services within the AT&T Business portfolio. As the product marketing owner, you will oversee the product lifecycle, from multi-year planning to execution, ensuring alignment with our overarching marketing and corporate strategies.

In this role, you will:

• Develop and execute comprehensive marketing plans to drive product success.
• Analyze internal metrics and external market conditions to optimize product positioning and features.
• Lead cross-functional teams to achieve marketing deliverables and present strategic insights to leadership.
• Provide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability.

We are looking for someone with:

• A bachelor’s degree and a minimum of 6 years of experience in product marketing, preferably within the telecom industry or a marketing agency.
• Expertise in marketing brief writing, strategic planning, and execution.
• Demonstrated ability to lead and mentor less experienced professionals.
• Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.
• Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.
• A proven track record of achieving product performance and market share objectives.

Qualifications 

• Bachelor’s degree in Marketing, Business Administration, Organizational Development, or a related field. Master’s degree preferred. 

• Minimum of 6+ years of experience in marketing and marketing operations, change management, or a related field. 

• Minimum 3 years of experience with successful MRM (Workfront) implementation - Preferred

• Proven experience in leading change management initiatives within large organizations. 

• Exceptional communication and interpersonal skills. 

• Strong project management skills and ability to manage multiple priorities. 

• Demonstrated ability to develop and deliver effective training programs. 

• Experience in developing personas and utilizing them for strategic initiatives. 

• Strong analytical and problem-solving skills. 

Location:  Dallas, TX (Must be able to work out of our office location 5 days per week)

Our Lead Product Marketing Manager earns between $143,800 - $215,800 annually.  Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected.
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone.