Website Merchandising Associate Manager

Location Details: 

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time, others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

This position may be a hybrid or fully remote position, as decided by your manager. If designated as hybrid, you’ll divide your time between working remotely from your home and an office location, so you should live within commuting distance. If designated as remote, you’ll be working remotely from your home and may occasionally visit a GoDaddy office to meet with your team for events or meetings. Your hiring manager can share more about this role’s hybrid or remote designation.

This position is not eligible to be performed in Alaska, Mississippi, North Dakota, or the Virgin Islands.

 

Join our team...

GoDaddy seeks a Website Merchandising Associate Manager to lead projects that (1) create a high-quality customer experience on www.GoDaddy.com and (2) improve key site performance metrics through testing and experimentation. Tests will be conducted on the product detail and campaign landing pages that enable customers to start their business venture with GoDaddy.

The role requires familiarity with GoDaddy’s Presence & Commerce products with an eye toward refining the key value propositions that drive customer engagement and conversion. The ideal candidate can analyze data to form hypotheses and make ambitious decisions that grow the business. An innovative perspective on how to present products online and self-motivation to improve user experience are keys to success.

The Website Merchandising Associate Manager will be regularly involved in the following:

A/B testing and website optimization, data analysis, project management, product messaging, content creation, search engine optimization strategy, paid search programs, user story writing, and personalization and segmentation.

Working as part of a successful team of business managers, content creators, and web implementors, the Website Merchandising Associate Manager will guide projects and tests from initial concept through publishing, reporting, and iteration. Performance targets of the team include conversion rate, revenue per visitor, test velocity, and win/loss ratio.

This is a very collaborative role, and the ideal candidate will be able to partner with and influence other marketing, creative, and technical colleagues. A positive attitude, an entrepreneurial spirit, and the ability to thrive in a fast-paced and results-driven work environment are crucial.

What you'll get to do... 

• Work as part of a team focused on improving purchase paths for our presence & commerce products by anticipating visitor intent and analyzing landing page performance.
• Master the systems and tools needed to implement effectively. Use Tableau and Google Analytics to interpret data independently and translate insights into testing recommendations.
• Internalize customer, competitive, and market research and consistently connect insights to site experience and test execution. Proactively pose questions to channel and marketing partners to drive site decisions.
• Use analytics to suggest improvements to increase conversion rate and revenue per visitor.
• Ensure that the website presentation properly merchandises product benefits so that customers can make appropriate buying decisions.
• Track and report on project performance and make recommendations to improve and grow conversion.
• Understand customer needs and work with partners to understand the best brand and product positioning that gives our target audience reasons to believe in GoDaddy.
• Experiment iteratively with copy, visuals, offers, and presentation on product pages to drive increased conversion. Share findings with key partner teams.
• Use various tools and inputs – such as market research, user testing, data mining with FullStory, Google Analytics, and industry-standard processes – to drive the merchandising roadmap.
• Build and launch new campaign landing pages in partnership with marketing channels.
• Discover the site behavior of target audiences. Build and test segmentation rules to increase conversion.
• Recommend new content management capabilities and merchandising placements to peers in Product and Engineering with a focus on growing customer engagement and operational efficiencies.
• Maintain existing product merchandising. Report any observed product mapping, taxonomy, or content irregularities and take appropriate steps to resolve issues.
• Understand key performance metrics and follow business reports in order to speak to business health and out