Head of Marketing Communications, Varian Business Area

The Head of Marketing Communications has broad global responsibility for company positioning, branding, strategic marketing, and integrated message delivery. She or he will lead message development and content creation for the cancer care narrative across Siemens Healthineers highlighting our commitment to a world without fear of cancer.  This leader will emphasize the value of the entire Siemens Healthineers portfolio and will work closely with other business areas and Varian business area marketing and regional counterparts to drive cohesive and integrated, global thought leadership programs, describing how our solutions enhance the patient care journey, throughout our various channels including tradeshows, web, social media and other outlets.  

This position oversees a team of strategic marcom advisors, creative developers, and brand managers, as well as partners with peers in the tradeshow, digital operations and public relations teams to implement programs.  

Responsibilities: 

• Position Siemens Healthineers as the leader in cancer care among healthcare, patient and employee communities 

• Lead the Siemens Healthineers brand transition within the Varian business area, including naming architecture adherence across product lines.  

• Create credible messaging and content leveraging clinical data and practices as well as product innovations to support the cancer care narrative. 

• Collaborate with product marketing/management, creative, digital operations partners, and other subject matter experts to create best-in-class tools such as podcasts, videos, and other digital tools.  

• Determine and leverage placement and channel strategies, including digital marketing, social media, public relations, events, promotions, etc., that drive interest, influence and achieve growth targets