Director, Global Digital Marketing

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports, and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have the determination to work at 2K, we encourage you to apply!

What We Need

2K is looking for a Director, Digital Marketing, to join the publishing team focused on a new AAA IP. Reporting to the Vice President of Integrated Marketing, you will play a crucial role in defining strategy and leading a team of Social, Community, and Creator marketing experts throughout the lifecycle of our new game.

Representing the “voice” of our player, be responsible for fostering deep relationships with our future players, increasing understanding of player needs across the business unit to influence current and future product and marketing roadmaps. Develop and implement platform-specific global social, community, and creator strategies based on player needs to increase our presence across social channels, increase cultural relevance for our game & brand, and promote positive sentiment and growth for our player communities.

This role takes ownership of setting and reporting our social and community critical metrics and requires a deep understanding of and ability to report on player needs. Strong cross-functional collaboration and project management skills, as well as the ability to optimize workflows to ensure projects are delivered on time and within budget. Proactivity, excellent communication skills, and the ability to navigate ambiguity are crucial for success in this strategic and hands-on role. 

What You Will Do

Digital Marketing

• Lead and develop campaigns as the driver of our Digital Marketing team, which will include social, community, and creator marketing leads working as one multidisciplinary team within Integrated Marketing.
  
• Drive long-term planning and execution for forward-thinking strategies, both for annual campaigns and 365 brand building.
  
• Serve as the Digital Marketing expert, collaborating with cross-functional teams to prioritize and streamline efforts while managing expectations, timelines, and needs of the team to execute social, community, and creator workstreams properly.
  
• Thoughtfully steer and build campaigns from audience insights that align with our identified target audiences.
  
• Set KPIs, benchmarks, metrics that matter, goals and objectives for all campaigns in partnership with our insights team.
  
• Manage and optimize campaign reporting and tracking, building dashboards and effective workflows for the team to streamline reporting.
  
• Oversee and steer creative ideation and social content development needed to to launch best-in-class campaigns.

Leadership, Collaboration, and Communication:

• Be an impactful and influential partner cross functionally, building the credibility to add value to the product and business strategy, as well as negotiate the best for our players
  
• Create an environment that inspires and empowers the team to do their best creative thinking and work
  
• Define resourcing needs and act as hiring manager for additional social,