Director, Integrated Marketing

Firm Summary

White & Case is an elite global law firm serving leading companies, financial institutions and governments worldwide. Our long history as an international firm means we are perfectly placed to help our clients resolve their most complex legal challenges wherever they may be.

With lawyers operating from more than 40 locations, working in virtually every country of the world, we have invested heavily in building a high-quality full-service practice competing at the top of the market. We are distinguished by our on-the-ground presence in the world’s key financial markets and our strengths in handling complex cross-border work.

It’s not just about our global network of offices; it’s the global interconnectedness of the Firm that our people, and our clients, value most. We work well together across geographic and practice boundaries. It’s one of the reasons we attract and retain cross-border work. And why we attract a diverse group of people.

Our lawyers are globally minded, enterprising, collaborative and committed to excellence. Diversity is a core value of our Firm and it has been recognized with numerous awards and top rankings around the world. Our people represent 90 nationalities and speak 80 languages.

Position Summary

The Director of Integrated Marketing is a new senior role responsible for defining, building and enhancing the global White & Case brand through all paid and owned channels, with an eye to modernization, innovation, and impact. This senior-level role supports the Firm’s strategic objectives by developing and executing distinctive and comprehensive integrated marketing strategies for the master brand, priority practice areas and global industry groups and partner, lawyer and business services recruiting efforts. Using both existing channels and pioneering new ones, the Director will drive brand awareness, favorability, client acquisition and retention through targeted marketing campaigns and paid media initiatives across all our priority audiences.

Day to day, the Director will oversee the Firm’s brand strategy and integrated marketing efforts, including narrative and positioning work; advertising campaigns; social media, and website experience and content delivery, ensuring a cohesive and impactful digital presence coordinated across channels. Leading a dedicated team focused on brand management, marketing campaigns, recruitment marketing and digital marketing (in collaboration with agency partners), the Director will work closely with Firm leadership to ensure seamless alignment between brand initiatives and the overall business strategy. The individual will collaborate closely with the Firm leadership, marketing and communications colleagues, and a team of Business Development Directors to ensure seamless alignment between brand initiatives, practice business development initiatives, and the overall business strategy.

This role demands a visionary leader and brand-first thinker with a proven track record in integrated marketing, digital and social channel management, exceptional strategic acumen, and the ability to foster strong cross-functional relationships.

Duties and Accountabilities1

Campaign Oversight & Client Acquisition Support

• Develop and execute integrated marketing campaigns aimed at driving measurable outcomes, including client acquisition and retention and increases in brand health metrics
• Collaborate with Business Development Directors to tailor campaigns that address specific client needs and market opportunities
• Analyze campaign performance metrics and adjust strategies to maximize ROI and effectiveness
• Manage the marketing budget, ensuring cost-effective use of resources
•  Utilize paid media strategies, including digital advertising and sponsored content, to enhance campaign reach and impact
• Identify best-in-class and coordin