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Senior Director Digital and Demand
ProtegrityUnited States, United StatesRemotefull_timeVerifiedPosted 20 Sept 2023
About the role
The global data privacy software market is projected to grow from $2.36 billion in 2022 to $25.85 billion by 2029.
So, if you are searching for an innovative career, then the cybersecurity industry might just be the one for you. Protegrity, an international provider of data protection solutions, is looking for new team members who want to make an impact in a company that prioritizes something we all care about: our privacy.
We need people who recognize the opportunity, can plan effectively, take action and execute in the enterprise marketplace with our intuitive, diverse, and future-forward global teams.
So, are you up for collaborating with the best in data security?
Join us on this journey and make an impact with one of the top 25 global software providers. We look forward to making our world become a better place with you on our team.
Apply and discover what’s next today!
In the bustling nerve center of Protegrity’s marketing powerhouse, the day begins for the Senior Director of Global Demand with a meticulous examination of the latest data-driven insights, harvested from myriad digital landscapes spanning the Americas to the far reaches of APAC. With a discerning eye and analytical mind, they sculpt robust and innovative strategies, ceaselessly curating a harmonized global narrative for Protegrity’s trailblazing Data Protection Platform.
A day in this high-octane role is a dance between creativity and analytics, a relentless pursuit of disruptive trends and untapped potentials. Amidst a backdrop of dynamic multi-channel campaigns—spanning from immersive digital experiences to high-impact field events—steering the helm with a steady hand and nurturing an ecosystem of talent and innovation, bolstering Protegrity’s continued global growth.
Within a landscape where every detail speaks to a larger vision, and every strategy pulses with potential, the Senior Director of Global Demand embodies the nexus of analytical rigor and dynamic leadership, orchestrating a symphony of growth and corporate synergy in Protegrity’s global conquest.
Reporting to the CMO, the Senior Director of Global Demand develops the integrated demand generation strategy for the Protegrity Data Protection Platform and solutions for the Americas, EMEA and APAC regions. The Senior Director of Global Demand, defines the global demand strategy that targets markets and solutions defined by Product Marketing. The strategy includes developing, reporting, and analyzing campaigns that optimize all available channels to generate a volume of quality MQLs sufficient to support the Sales funnel. The strategy covers the end-to-end customer journey from first contact to sales accepted lead (SAL). This is a global, strategic role within Protegrity, leading the largest function and budget within the Marketing team to work collaboratively across the company. This role includes digital, campaigns, field marketing and events.
This position requires an individual who is analytically minded, data-driven in their decision-making process and well-versed in marketing technologies. The candidate must have a firm grasp of digital marketing best practices – including continuous investigation of new trends and disruptive approaches that may improve and refine the company’s customer acquisition strategy. As a leader of a flat Global Demand organization, the ideal executive would also be a skilled manager of people and embrace a hands-on, team approach. The VP Global Demand is a revenue-centric marketing leader that thrives on growth by building & scaling a modern B2B enterprise demand engine.
So, if you are searching for an innovative career, then the cybersecurity industry might just be the one for you. Protegrity, an international provider of data protection solutions, is looking for new team members who want to make an impact in a company that prioritizes something we all care about: our privacy.
We need people who recognize the opportunity, can plan effectively, take action and execute in the enterprise marketplace with our intuitive, diverse, and future-forward global teams.
So, are you up for collaborating with the best in data security?
Join us on this journey and make an impact with one of the top 25 global software providers. We look forward to making our world become a better place with you on our team.
Apply and discover what’s next today!
In the bustling nerve center of Protegrity’s marketing powerhouse, the day begins for the Senior Director of Global Demand with a meticulous examination of the latest data-driven insights, harvested from myriad digital landscapes spanning the Americas to the far reaches of APAC. With a discerning eye and analytical mind, they sculpt robust and innovative strategies, ceaselessly curating a harmonized global narrative for Protegrity’s trailblazing Data Protection Platform.
A day in this high-octane role is a dance between creativity and analytics, a relentless pursuit of disruptive trends and untapped potentials. Amidst a backdrop of dynamic multi-channel campaigns—spanning from immersive digital experiences to high-impact field events—steering the helm with a steady hand and nurturing an ecosystem of talent and innovation, bolstering Protegrity’s continued global growth.
Within a landscape where every detail speaks to a larger vision, and every strategy pulses with potential, the Senior Director of Global Demand embodies the nexus of analytical rigor and dynamic leadership, orchestrating a symphony of growth and corporate synergy in Protegrity’s global conquest.
Reporting to the CMO, the Senior Director of Global Demand develops the integrated demand generation strategy for the Protegrity Data Protection Platform and solutions for the Americas, EMEA and APAC regions. The Senior Director of Global Demand, defines the global demand strategy that targets markets and solutions defined by Product Marketing. The strategy includes developing, reporting, and analyzing campaigns that optimize all available channels to generate a volume of quality MQLs sufficient to support the Sales funnel. The strategy covers the end-to-end customer journey from first contact to sales accepted lead (SAL). This is a global, strategic role within Protegrity, leading the largest function and budget within the Marketing team to work collaboratively across the company. This role includes digital, campaigns, field marketing and events.
This position requires an individual who is analytically minded, data-driven in their decision-making process and well-versed in marketing technologies. The candidate must have a firm grasp of digital marketing best practices – including continuous investigation of new trends and disruptive approaches that may improve and refine the company’s customer acquisition strategy. As a leader of a flat Global Demand organization, the ideal executive would also be a skilled manager of people and embrace a hands-on, team approach. The VP Global Demand is a revenue-centric marketing leader that thrives on growth by building & scaling a modern B2B enterprise demand engine.
Responsibilities:
- Create, execute and monitor a global strategic plan supported by global and regional execution plans to meet the company revenue goals.
- Develop and scale a high performing, metrics-driven, customer acquisition strategy, cohesive across all stages of the customer journey, supported by an organization made up of campaign management, field marketing and digital marketing.
- Lead strategic development of multi-channel direct and channel acquisition campaigns including but not limited to search, display, email, social, events, ABM and content syndication.
- Lead strategic development of the company website and other online properties, leveraging their full capabilities to build industry awareness, and enable and accelerate the sales cycle.
- Meet and exceed pipeline development goals and other leading indicators of demand.
- Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline.
- Continuously evaluate the performance of demand tactics, adjusting the demand generation strategy accordingly.
- Work closely with Product Marketing to define go-to-market strategies, buyer personas, value proposition, messaging and content needs.
- Work closely with partner marketing, marketing communications, business development
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