Head of Marketing-ICIS Americas (Hybrid in NYC)

Head of Marketing / Marketing Director, AMERICAs, ICIS - hybrid on site 2-3 days a week 

About the Business: At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link at: https://www.icis.com/explore. 

About our Team: Our global marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. With a clear commitment to high performance and business excellence, our work drives strategic change, strengthens customer engagement, and positions the company for sustained success. 

About the Role: We have an exciting opportunity for a high performing senior leader to join our diverse and talented global marketing community at ICIS, and to play a pivotal role in supporting the business to achieve its commercial ambitions in the Americas. The regional Head of Marketing role is responsible for shaping and delivering the marketing strategy for the Americas – reporting into the Global Marketing Director, this role primarily focuses on North America and LATAM. We are looking for an exceptional senior marketing professional with extensive expertise driving commercial performance across the customer life cycle, as well as strong knowledge and experience in brand building.  We’re looking for a people leader able to inspire and enthuse their team through demonstrating inclusive leadership and high performance behaviours, whilst being a passionate advocate for customer-centric commercially driven marketing.  

Responsibilities 

• Responsible for defining and leading the regional marketing strategy for ICIS in the Americas, working closely with the Marketing Director and Head of Commercial Marketing to translate global strategy into regional delivery. Collaboration with local stakeholders to understand and support regional business priorities is key. 

• Ensure our regional marketing excellence is underpinned by value creation for customers, contributing commercially to our growth drivers and translating our global on and offline strategies to effective regional implementation.  

• Lead initiatives to strengthen brand awareness and recognition within key target audience segments, ensuring compelling brand positioning lands across all regional touchpoints. Translate global brand strategy into impactful regional campaigns that enhance visibility, build trust, and drive engagement with priority markets. 

• Advocate for our defined marketing vision, and support in the delivery of our priorities: digital transformation; brand elevation; growth drivers; and team excellence, whilst driving excellence by nurturing and promoting a best-in-class marketing culture, embedding core competencies and behaviours to drive high performance. 

• Build trusted partnerships with colleagues and work collaboratively across our global marketing teams including Brand, Content, UX, Communications & PR, Strategy, Customer Insight and Analytics teams. 

• Forecasting and budget management. Creating regional annual budget proposals, with supporting justification, on-going oversight, tracking, accountability and reporting.   

• Measurement of marketing sentiment & ROI. Ensure all marketing activities are monitored and measured for their effectiveness. Utilise data and insights to drive performance and ROI. 

Requirements 

• Extensive regional B2B marketing experience across the Americas, with demonstrable experience in building and executing marketing strategies that positively impact awareness, pipeli