Brooklyn and Grimbergen Global Brand Director

Global Brand Director, Brooklyn & Grimbergen

 

Are you ready to shape the future of two of the world’s most distinctive beer brands? Brooklyn Brewery and Grimbergen are more than just beverages—they’re cultural icons with rich stories, bold identities, and global ambitions. As our Global Brand Director, you’ll be the visionary force behind their continued growth, leading strategic brand development, innovation, and storytelling across international markets.

 

What you’ll be doing

 

As a key member of our Group Marketing team, you will lead innovative projects, drive strategic initiatives, and collaborate with global markets to achieve ambitious business goals.

 

Your primary tasks and responsibilities include:

• Shaping Brooklyn's global identity, clarify brand architecture, and establishing comprehensive range guidelines.
• Spearheading the development and execution of innovative, integrated communication campaigns for Brooklyn.
• Delivering a cohesive Visual Identity System to ensure brand consistency and impactful off-pack execution.
• Driving the planning and execution of the innovation pipeline for 2026-2028.
• Overseeing the rollout of Brooklyn’s core portfolio in key markets, ensuring smooth supply chain implementation.
• Codifying and implementing winning Brand, Pack, Price, and Channel formulas across markets.
• Inspiring and align the organization with Brooklyn’s new vision to achieve ambitious business objectives.
• Collaborating with lead markets to craft a compelling global positioning for Grimbergen.
• Creating and adapting integrated communication campaigns, enriching assets for diverse markets.
• Implementing a new Visual Identity System for Grimbergen.
• Leading the Grimbergen Brewery project, including public relations and partnerships with Grimbergen Abbey Brewery.
• Working closely with the French market to meet 2025 business targets and performance commitments.
• Maintaining readiness to identify and propose boost opportunities to capture incremental growth throughout the year.
• Acting as an inspiring leader, ensuring your team plays a proactive, impactful role in the global marketing community. Foster collaboration, high performance, and professional development within your team.

 

What we’re looking for

 

To excel in this role, we are looking for a strategic thinker with a passion for brand management and innovation. The candidate will possess a blend of creativity, leadership, and analytical skills, along with the ability to collaborate effectively across global markets.

 

To be more specific, we are looking for a colleague who has:

• Minimum 10 years of experience in global brand management, preferably within the beer or FMCG industry.
• Strong strategic thinking and ability to translate strategy into actionable plans.
• Proven track record in managing brand positioning, innovation pipelines, and integrated communication campaigns.
• Experience in working with multiple markets and managing diverse stakeholders.
• Excellent project management and organizational skills, with the ability to deliver complex projects on time.
• Strong analytical and financial acumen.
• Effective leadership and people management skills.
• Excellent communication, influencing, and presentation skills.
• Fluent in English; additional languages are an advantage.

 

 

What you can expect

At Carlsberg, we are brewing for a better today and tomorrow, and what we can offer you is an equal opportunity to grow across our company. We believe that each employee drives their own seat in designing their career path. All of this is taking place in a culturally diverse environment, where we celebrate our successes together and where no matter where you are from, who you are, or what experiences you bring to the table, all we say is: WELCOME YOU!

 

We encourage you to visit and learn more about our DE&I Strategy: Sustainability » Our ESG programme » Diversity, Equity and Inclusion « Carlsberg Group

 

 

If you join our team, some of the benefits you’ll enjoy are:

• Flexible, hybrid work model
• Annual bonus based on company and individual performance
• Unlimited soft drinks and coffee in the office
• Monthly beer and soft drink allowance
• Well-equipped and comfortable office in the heart of the Ca