Brand Manager Brooklyn

We are seeking a dynamic and experienced Brand Manager to join our marketing team at Carlsberg Sverige. As a Brand Manager, you will be responsible for developing and executing brand strategies, driving growth, and maximizing the impact of the Brooklyn brand in the Swedish market.

About the role
In the role Brand Manager Brooklyn, you play a key role in responsibility for the brand plans within scope, developing strategies to optimize performance, monitoring brand health, and driving growth through tactical initiatives and activations. Furthermore, this role involves close collaboration with global brand owner Brooklyn Brewery, to ensure success and sustainable growth both globally and locally, by aligning strategies and implementing effective brand management practices.

Responsibilities:

• Develop and implement comprehensive brand strategies to optimize performance and drive growth.
• Responsible for brand P&L and budget.
• Analyse business performance, follow up and evaluate objectives. Take necessary actions in an effective and timely manner.
• Active portfolio management, strategic and tactical understanding behind the overall portfolio.
• Develop and take ownership for media/communication/activation strategy and plan.
• Develop the long- and short-term innovation pipeline based on category/consumer insights and take ownership over alignment

• Monitor brand performance and key metrics, adapting strategies as needed to achieve objectives.
• Control budget and investments, ensuring resources are allocated effectively to support brand initiatives.

The role is located at Carlsberg Sweden’s head office in Solna. You are part of Marketing department and report to Marketing Manager Craft & Specialty/Cider & RTD.

Why Carlsberg?
Carlsberg Sverige is, with more than 50 strong brands, Sweden's largest beverage company. Some of our well-known and popular brands are include Falcon, Carlsberg, Eriksberg, 1664 Blanc, Ramlösa, Festis, Brooklyn, Somersby and Pepsi. As part of the Carlsberg Group, with over 40,000 employees worldwide, we can offer you an exciting role in a both local and global context, with major career development opportunities. We believe that our growth is the result of the unique people who work here with our fantastic brands. We actively work to make our workplace diverse, fair, and inclusive. Together we are brewing for a better today and tomorrow!

Thirsty for more? At Carlsberg something is always brewing! Visit our career site where you can listen to our podcasts and watch movies to know more about life at Carlsberg Sverige

About you
You have an academic degree in marketing and/or business management. Applicable and relevant work experience, preferably within FMCG, with 4-6 years' experience in brand building/marketing. Broad marketing skills base, focusing on brand building strategy, communication development, and consumer relevance. You have experience collaborating with creative and media agencies, as well as other external partners. Also, experience in managing own brand's marketing budget and delivering against business P&L with cross-functional alignment. We also believe you have experience working in a multi-layered stakeholder management setup. At last, you are fluent in Swedish and English, both written and verbal.

As a person you are strategic thinking with a growth mindset, strong business acumen, analytical skills, and results oriented. You have a personal drive, integrity, and team focus, emphasizing collaboration and shared success. Furthermore, you have a self -leadership with strong prioritization and time-management skills. Structured, organized, with proven project management experience. At last, you have excellent influencing, presentation, and communication skills.

Interested? 
For further information about the role don't hesitate to get in touch with Talent Specialist Ludvig Åkesson via e mail: ludvig.akesson@carlsberg.se The deadline for application is 29 March 2024. We read applications continuously, and vacancies may be filled sooner than the deadline, so apply as early as possible. We look forward to receiving your application. Please note that we do not accept applications via email due to GDPR.

Carlsberg Group: Brewing for a better today and tomorrow

For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive adva