Senior Product Manager, Growth Mobile App Experience

Mission Overview & Responsibilities: 

The Growth Mission at The New York Times works to accelerate our digital subscription business to secure The New York Times's position as the most successful journalistic institution in the world.

As a Senior Product Manager on the Growth Mobile App Experience (GMAX) team, you will lead the charge. You will focus on converting nonpaying users into subscribers and retaining our 15 million+ existing subscribers across our iOS and Android app ecosystem.

You will be responsible for a large, and highly visible, product domain, specifically leading our app conversion and retention strategies across iOS and Android - focusing on driving in-app conversion, shaping up core app purchase flows, and personalizing the conversion journeys across audiences and geos. You will manage a strategic, milestone-based roadmap that balances high-impact acquisition initiatives with critical retention levers.

You will report into the Product Director of Conversion based in our New York headquarters and follow a flexible hybrid schedule. You can expect to come into the office two days a week.

Responsibilities:

• Create, own, and execute strategic, milestone-based roadmaps for iOS and Android app growth journeys, with a focus on subscriber acquisition.

• Shape conversion experiences across key app surfaces such as Home and Story.

• Communicate product vision, strategy, and progress to an array of stakeholders.

• Be the internal expert for the mobile app conversion ecosystem and competitive subscription growth landscape across iOS and Google Play.

• Design and connect multiple "test/learn" cycles into a cohesive strategic approach to improve conversion.

• Present the rationale behind strategic prioritization decisions to executive leadership, managing tradeoffs and technical dependencies.

• Align cross-functional teams (Engineering, Design, Data) and stakeholders around shared objectives and a unified product vision.

• Cultivate and leverage a strong internal network of cross-functional partners to align and motivate teams around shared app growth goals.

• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications: 

• 5+ years of experience in product management

• 4+ years of experience in product management within the iOS or Android app ecosystem.

• Understanding of mobile app strategy and driving subscription growth in apps.

• Experience discussing complex technical dependencies, API design, and native app architecture with engineering partners.

• Experience analyzing complex data and translating it into strategic insights that uncover growth opportunities and address both internal business objectives and external user needs.

• Experience presenting results and strategy to large and senior groups.

• Experience working across organizational silos.

Preferred Qualifications: 

• Experience driving growth across a subscription business model.

• Experience building external relationships with Apple and Google to drive growth opportunities and strategic partnership.

REQ-020136

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