Digital Marketing Specialist

About Index Exchange:

Index is a global advertising marketplace enabling media owners to grow their revenue by helping marketers reach consumers across every screen. We’re a proud industry pioneer with nearly 20 years of experience accelerating the evolution of ad technology for the world’s leading experience-makers.

We are all in on video this year. We recently rebuilt our platform from the ground up specifically for this new channel, allowing our customers to transact across every device and screen as efficiently as possible. We’re reimagining streaming TV, and it has become one of the fastest growing areas of our business.

Index is an exciting and fast-paced place to work, and our company is built on our values of change, support, learning and teaching, trust, and intention. You will be able to feed your ambition, lean into trust & transparency, and feel genuine support from your colleagues here.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?

Index Exchange is seeking a Digital Marketing Specialist to support the company’s global digital operations. Reporting to the senior digital marketing manager, and based in NYC, you'll be responsible for executing marketing emails, nurture programs, webinars, website publishing updates, and various campaign tactics within the scope of marketing operations, with the goal of enhancing awareness and demand generation.

What We’re Looking For:

• A tech-savvy, detail-oriented problem solver with a natural curiosity and a passion for digital marketing
• A highly organized team player with the ability to work cross-functionally across a diverse group of stakeholders, including international teams, employer brand, product marketing, and CRM operations
• Hands-on experience with email marketing and marketing automation
• Strong knowledge of website content management, online publishing, SEO, channel management, and digital marketing best practices
• Familiarity with analytics concepts, metrics, digital KPIs, and how to use them to optimize tactics and drive impact and ROI
• Strong project manager; experience in Jira, Trello, or project management tools a plus
• Support for new Centralized Account Management team with a view to rolling out scaled, account-based marketing

Here’s What You’ll be Doing:

• Execute digital marketing tactics across our owned platforms and channels, including website, email, and social
• Test, build, and optimize B2B emails, nurture programs, and drip campaigns using Marketo
• Monitor and maintain cleanliness of prospect and customer data in Marketo
• Perform website content updates, including blog posts, evergreen content, and campaign landing pages
• Optimize existing website content, ensuring it adheres to SEO best practices
• Partner with international and translation teams to ensure global content quality and consistency
• Partner with third-party agencies and development teams to ensure smooth running of our digital operations

Here's What You Need:

• 3+ years of experience with digital marketing planning and execution
• Hands-on experience with marketing automation and CRM
• Good understanding of email deliverability requirements, processes, and email data privacy regulations
• Experience with website content management systems (CMS) and tools, such as WordPress
• Superior attention to detail
• Good understanding of SEO
• Experience using a broad set of marketing and project management tools, such as Jira, Confluence, and Trello
• Ability to multitask in a fast-paced environment while maintaining tight deadlines
• Positive, can-do, self-starter attitude
• Ability to work cross-functionally across multiple teams
• Exceptional organizational and project management skills
• Desire to remain informed about emerging digital trends

The base salary for this role is USD 60,000 - 99,000.  The total compensation package may vary depending on job related knowledge, skills and experience. ​​

Why You’ll Love Working Here:

• Comprehensive health, dental, and vision plans at no cost to you
• Time off and flexible work schedules
• Retirement plan with a 5% company match