Senior Growth Marketing Manager, Engagement

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The community you will join: 

The Growth Marketing team at Airbnb is at the intersection of marketing, engineering and data science. Our work is imperative to driving the top line of the entire company. As a Senior Growth Marketing Manager, you will play a critical role in managing Airbnb's relationship with our guests. Your responsibilities include helping develop the strategy, enhancement, and execution of lifecycle marketing programs and campaigns across email, push, SMS, and in-app notifications, focused on improving our key customer engagement metrics (browse, search, page views) and re-engagement (repeat visits and activating of churned guests) to ultimately grow reach and drive guests further into the conversion funnel. 

The difference you will make: 

You will be responsible for end-to-end execution, from strategy alignment, to capturing business requirements, to planning, delivery, and evaluation of performance against KPIs. You will collaborate closely with key stakeholders across Product, Engineering, Data Science, Analytics, Brand and Creative to set and exceed aggressive growth targets. The ideal candidate will have a combination of:

A typical day: 

• Responsible for helping to develop and execute on global demand generation strategies to drive Guest engagement, intent (browse, search, listing views), and conversion
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs and working with operations to deliver solutions to fit unique needs
• Execute flawlessly against a robust deployment schedule of demand driving CRM initiatives, report on results and recommend next steps on scaling
• Work closely with regional cross-functional partners to action on demand/ supply insights and seasonal moments to capitalize on, as well as integrating policy-led initiatives into campaigns where appropriate
• Partner with brand marketing and merchandising by crafting the engagement strategies to support large company-wide initiatives and launches
• Serve as a subject matter expert in Guest user experiences and related systems / tooling to continuously improve execution and optimizations
• Own project management and cross-functional campaign development workflow with dedicated Product, Engineering, Analytics, Data Science, and Creative teams
• Conduct regular, extensive experimentation to facilitate rapid learning & application of any insights
• Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
• Initiate and conduct in-depth user data analyses and experimentation that will directly impact strategy and the program roadmap
• Own comprehensive daily, weekly, monthly reporting of all relevant CRM KPIs & influence the build of the right dashboards to track and socialize performance

Your expertise:   

• 8+ years of CRM/email experience in a consumer-facing, fast-paced ecommerce company. Product management experience is a big plus.
• An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats and balance multiple projects
• Solid track record of successfully managing and executing large-scale, complex B2C email campaigns and cross-functional projects. Experience with top-tier ESP a plus.
• Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling)
• Exceptional project management and organization skills, with meticulous attention to detail
• Experience working directly with Production and Engineering teams to drive technical projects, with a solid understanding of information architecture
• Results-driven marketer with proven quantitative and analytical skills; should be extremely comfortable with Excel (functions, pivots, etc.) and reporting tools like Tableau. SQL skills are a plus.
• Creative, methodical problem-solving skills with focus on efficient execution while balancing big-picture thinking
• Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
• Must be a collaborative, cross-functional team player and comfortable partnering with a variety of teams from En