Senior Strategist/Associate Director, Social Strategy - Gaming & Tech
Future PLCAbout the role
Future is looking to hire a Senior Strategist or Associate Director of Social Strategy to join its growing branded content social team! If you’re a social media expert looking for your next move, we’d love to hear from you!
Job Purpose:
As the Senior Social Media Strategist, you will work closely with the marketing, branded content, and creative teams to pitch and produce engaging social content that upholds our editorial sensibilities while also aligning with our clients’ KPIs. The ideal candidate will have a strong passion for and knowledge of the social media landscape, work effectively under pressure and tight deadlines, and is a creative self-starter who succeeds in collaborative environments.
The ideal candidate will have a strong passion for and knowledge of the social media landscape, work effectively under pressure and tight deadlines, and is a creative and detail-oriented self-starter who succeeds in collaborative environments. This is an incredible opportunity to continue to build Future’s branded content social and innovation across the Gaming, Entertainment, Tech, and Wealth portfolio, while also contributing to the branded social strategy across the house.
Key Responsibilities:
- Develop social media copy and select and/or source imagery for branded content, sales, marketing, and affiliate efforts for multiple Future sites across the house, with a focus on the gaming, entertainment, tech, and wealth vertical, home to Tom’s Guide, CinemaBlend, TechRadar, and more.
- Lead social ideation in brainstorms with cross-functional teams and advise on paid and organic strategies, short-form video ideas, livestream, and more.
- Collaborate with the branded content, marketing, and creative teams on photo, video, and livestream shoots, including concept ideation, creative and pre-production decks, and capturing social-first assets on set.
- Use campaign insights and competitive reporting to develop learnings that inform future pitches.
- Maintain synergy between marketing calendar and editorial calendar, including livestream programming, and act as liaison between branded content and social teams.
- Brainstorm with social team leadership to proactively concept innovative and out-of-the-box ideas across tried-and-true + emerging platforms (Instagram, Facebook, Pinterest, TikTok, Live Shopping, Metaverse, AR/VR, AI) for branded content campaigns.
- Stay abreast of key industry trends, competitive insights and emerging social media, marketing, and e-commerce technologies.
What do I need to succeed?
- 5-6+ years of experience in online publishing or marketing, with a background in social media.
- Must be well versed in the gaming and tech verticals.
- Must have an interest in social media/content marketing, a deep understanding of social media and social video strategy and best practices across Facebook, Instagram, TikTok, Pinterest, X, Twitch, and YouTube, and experience with social publishing and reporting tools.
- Ability to work cross-functionally and thrive in an entrepreneurial, fast-paced environment; team player attitude and resourceful, can-do spirit.
- Ability to balance strong creative instincts, a sharp eye, and attention to detail with a strategic and results-oriented mindset.
- Exceptional verbal and written communication; must possess strong writing skills and demonstrate a careful hand with brands.
- Organized and comfortable wearing many hats. Ability to work calmly under pressure, meet tight deadlines while handling multiple priorities, and provide self-direction.
- Client-facing experience is a plus.
- Experience with shooting/editing content and being on-camera talent is also a plus.
* Internal job family level C5.
Please note, salary range for this position is $95,000.
What will I get in return?
We have a number of awesome perks available to our staff. We offer opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Benefits include health Insurance including medical, dental and vision care, 401(k) match and Employee Stock Purchase Plan. And to top it all off, not only do we offer uncapped time off because we trust you to manage your workload and time, but we also offer a share in our success. All employees may be eligible to receive a profit pool bonus at the end of our financial year, based on the company's performance.
We are Future
Connectors. Creators. Experience Makers
We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 m
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