Director Database Marketing - MGM Springfield

Our Company has one exciting mission: To entertain the human race and provide an unforgettable escape. Delivering excellence for our guests, and contributing to building and sustaining our communities, requires collaboration from diverse teams of world-class talent. Our iconic MGM Resorts brands offer a wide variety of exciting career opportunities, each with access to unlimited growth.

PRIMARY PURPOSE:

The Director of Direct Marketing Operations executes all Direct Marketing campaigns and messaging tests. Acts as a liaison to support functions and works to optimize the execution of direct marketing campaigns. The Director of Direct Marketing Operations will maintain a strong and productive relationship with partner, corporate, property, and vendor contacts. All duties are to be performed in accordance with departmental and MGM Resorts International policies, practices, and procedures.

• Executes Direct Marketing strategy across properties covering gaming and non‐gaming campaigns.
• Oversees final deployment to customers and conducts final error checks.
• Establishes and fosters best practices that optimize database segmentation and campaign process.
• Trains managers/specialists to ensure accurate and timely codification.
• Drives “user adoption” of marketing technology; and collaborates with IT to troubleshoot issues.
• Responsible for spot checking within campaigns and ensuring rules have been applied.
• Reviews pacing reports and makes necessary adjustments to increase campaign effectiveness.
• Manages test and learn campaigns, and implements changes from key learnings.
• Achieves Key Performance Indicators: Average execution time per campaign, percentage of on‐time campaigns, satisfaction scores/internal feedback, delivery rate, spam percentage, and bounce percentage.
• Coaches each employee to identify personal goals and developmental needs, identifying training needs as required; ensures each employee completes all required departmental and company training and conducts periodic performance evaluations.
• Provides leadership for all reporting department’s Human Resources responsibilities to include creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring,  training, and succession planning processes that encompass the company’s diversity commitment.

MINIMUM REQUIREMENTS:

• Bachelor's Degree or equivalent experience
• 4+ Years of Prior Relevant Experience