Director of Business Development

Position Summary: We are seeking an ambitious, strategic, and execution-focused Director of Business Development to oversee the entire Commercial Department and lead Ethnix Group’s sales growth across all business units and territories. This role will own the company’s commercial vision, build and execute scalable sales strategies, and ensure full alignment between field sales, corporate accounts, and key business partners.

The Commercial Director will lead a multi-state sales organization, including but not limited to  Regional Sales Managers, Supervisors, Corporate Account Executives, and Key Account Representatives, while driving performance, profitability, and long-term customer relationships across independent, corporate, and emerging channels.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Oversee the entire Commercial Department, ensuring full alignment, accountability, and performance across all sales channels, regions, and customer segments.
• Lead Ethnix’s end-to-end commercial strategy, directly supporting company growth, profitability, and market expansion goals.
• Develop and execute annual sales budgets, forecasts, and KPIs across all business units, with ownership of revenue, margin, and cost-to-serve performance.
• Drive sales growth in existing markets while leading expansion into new territories, categories, and strategic customer segments.
• Lead, coach, and develop the commercial leadership team (Regional Managers, Corporate Executives, Key Account Representatives) while building a strong internal talent pipeline and actively developing future sales leaders.
• Establish a structured framework for ongoing training, field development, and performance management to elevate skill sets across all sales team members.
• Partner cross-functionally with Supply Chain, Marketing, Operations, HR, Finance, Customer Success and other departments to ensure commercial plans are fully aligned, resourced, and executable.
• Standardize sales processes, customer pricing programs, and negotiation protocols to strengthen discipline, improve profitability, and protect brand equity.
• Lead national and regional business development initiatives, including retail program launches, product category expansions, and strategic partnerships.
• Own commercial reporting and analytics, providing clear visibility on performance, trends, and actions to the CEO and Board.
• Build and maintain strong executive-level relationships with key customers, distributors, and partners to support sustained growth.
• Represent Ethnix Group as the senior commercial leader at industry events, trade shows, executive meetings, and strategic customer engagements.
• Steel toe or composite closed-toe shoes (protective safety footwear) are required in select business units.
• Must be able to meet predictable attendance and punctuality expectations and physical demands of the position complying with Ethnix Group’s policies and performance expectations.

Organizational Responsibilities:

Follows established policies and procedures by monitoring and ensuring compliance with regulatory requirements, organizational standards, and operational processes related to area(s) of responsibility and reporting violations or infractions to appropriate individual(s).

Practices proper safety techniques in accordance with Company, warehouse, and departmental policies, procedures, and standards by immediately reporting any mechanical or electrical equipment malfunctions, employee/visitor injuries or accidents, or other safety issues to appropriate individual(s).

Identifies areas for improvement and offers suggestions to improve the site's efficiency, profitability, and productivity.

Keeps abreast of current changes in technology, logistics tools, processes, and standards within t