Senior Manager, CRM Product Management

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.

We’re looking for a Senior Manager, CRM Product to join Snap Inc!

What you’ll do:

• Develop the product vision and roadmap for CRM platforms powering user lifecycle engagement—from onboarding and reactivation to loyalty and retention.

• Partner closely with engineering, data science, design, marketing, sales, sales operations, and analytics to deliver high-impact CRM features (segmentation, messaging, experimentation, personalization).

• Translate business goals into product requirements and drive execution through agile and iterative development.

• Challenge the status quo by continuously exploring innovative technologies (e.g., generative AI, predictive analytics) and approaches to enhance user experience and CRM outcomes.

• Drive cross-functional alignment across marketing, sales, operations, privacy, and legal teams to launch CRM initiatives globally.

• Mentor and lead a high-performing team of product managers to scale CRM product capabilities.

Knowledge, Skills & Abilities:

• Ability to measure and analyze key CRM metrics (churn, retention, reactivation, LTV), set ambitious performance targets, and optimize efforts through rigorous A/B testing and experimentation.

• Proven track record of operating highly-available systems at scale

• Proactively learn new concepts and technology and apply them at work

• Skilled at solving ambiguous problems

• Strong collaboration and mentorship skills

Minimum Qualifications:

• Bachelor’s degree or equivalent practical experience.

• 7+ years of product management experience, including 3+ years leading CRM, loyalty, lifecycle marketing, or sales/sales operations-adjacent products in consumer tech or advertising platforms.

• 2+ years of experience managing a team

Preferred Qualifications:

• Demonstrated experience managing end‑to‑end product lifecycle and launching CRM capabilities with measurable impact.

• Deep familiarity with CRM tools/platforms (e.g., internal automation systems, email, push, in‑app messaging, marketing clouds).

• Prior experience at scale—globally operating consumer tech, mobile, or advertising companies (e.g., Snap, Meta, TikTok).

• Hands-on experience integrating cutting-edge technology solutions (e.g., generative AI, machine learning) into CRM products.

• Experience running data‑driven CRM strategies across web and mobile platforms.

• Proven ability to collaborate effectively with sales, growth, marketing, and analytics teams to execute ambitious experiments and campaigns.

• Experience managing, coaching, and growing product teams

• Familiarity with user privacy and consent frameworks (GDPR, CCPA) in CRM contexts

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