Lead Growth Marketing Strategist

Chevron Federal Credit Union is one of the top-run credit unions in the country – and one of the largest, with $5 billion in assets. Yet our corporate culture is not stuffy: the Team Spirit Committee runs fun activities and charitable events throughout the year, and work-life balance, mutual respect, diversity, and providing a voice for every employee are all important to us. As you might imagine, we provide competitive pay and great benefits, including:

• Bonus/incentives for all regular employees
• 401(k) with 8% company contribution
• Medical, dental, and vision insurance for employees and dependents paid at 80%
• PTO and paid sabbaticals
• Tuition reimbursement

GENERAL SUMMARY 

Chevron Federal Credit Union (CFCU) is seeking a Lead Growth Marketing Strategist to lead the strategy, execution, and optimization of digital and lifecycle marketing programs that drive member acquisition, engagement, and product adoption. This role is responsible for designing and delivering end-to-end member journeys, including onboarding, cross-sell, and retention, while directly executing campaigns within marketing automation platforms. The Lead Growth Marketing Strategist will leverage data, technology, and experimentation to improve conversion rates and deliver measurable business outcomes. This position plays a critical role in advancing Marketing as a data-driven growth engine, with accountability for both strategic direction and hands-on execution of lifecycle marketing initiatives.

 

Position Duties & Functions

• Own lifecycle marketing across acquisition, onboarding, engagement, and retention journeys end-to-end
• Design, build, and launch trigger-based and always-on campaigns with defined segmentation and targeting
• Directly execute campaigns in Salesforce Marketing Cloud, including builds, QA, deployment, and scheduling
• Implement and optimize triggered communications (e.g., onboarding milestones, product nudges)
• Establish scalable templates, processes, and workflows to improve execution speed and consistency
• Identify and execute opportunities to improve conversion across email, web, and lifecycle touchpoints
• Lead A/B and multivariate testing to continuously improve engagement and performance
• Define, track, and report on KPIs tied to business outcomes (conversion, product adoption, engagement)
• Partner cross-functionally (Product, Lending, CX, Brand, Technology) to align strategy, execution, and performance

POSITION REQUIREMENTS

EXPERIENCE and EDUCATION

• Bachelor's degree in Marketing, Business, Finance, or related field required
• 5+ years of digital lifecycle marketing experience
• Proven track record of driving measurable growth through marketing campaigns
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority
• Credit union or community banking experience preferred

KNOWLEDGE and SKILLS

• Strong analytical skills with proficiency in SQL, Tableau, Excel modeling, and data visualization tools
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar) and customer journey orchestration
• Knowledge of A/B testing methodologies, experimentation frameworks, and test-and-learn approaches
• Understanding of digital banking ecosystems and mobile app engagement
• Excellent presentation and communication skills for executive-level stakeholders and cross-functional teams
• Project management capabilities with ability to manage multiple concurrent initiatives and competing priorities
• Strategic thinking balanced with tactical execution and attention to detail

COMPETENCIES

Growth Mindset

Diversity & Inclusion

Communication

Change Ready Leadership

Responsibility

Problem Solving

Tech & Data Savvy

CU Business Acumen

PHYSICAL DEMANDS

• Work involves extensive use of computers, up to eight hours per day. Appropriate vision, dexterity, and other physical abilities are required.
• May include occasional pushing, pulling, or carrying objects weighing up to 20 pounds.
• Must be able to speak and present on the telephone and/or through digital means of communication, including but not limited to Zoom/Teams/or other video technologies.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability