SVP, Global Programmatic Media Lead

Company Description

Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client’s own transformation.

This model, with a country-led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.  

Why Work with Us?

The Performance BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients.

Job Description

The Role:
The Programmatic Media Lead will head our Programmatic capability in the COE to deliver and support on our global addressable objectives including: solutions, commercials, product, talent, operational excellence, and community and thought
leadership.

The Programmatic Media Lead will work with multiple markets to define, enhance, and commercialize our programmatic solutions and offerings and will develop our cross-channel strategy in close partnership with the other capability leaders on
Social, Search, Commerce and Affiliates.

The ideal candidate will have 15+ years of experience in programmatic media, with a deep understanding of the various technology platforms and the evolving programmatic landscape, and a proven ability to identify and leverage programmatic
opportunities to maximize revenue and performance.

Key Accountability:

•  Lead and shape our Programmatic capability in a fast-paced developing industry. By truly understanding the industry landscape and developments, and our evolving client needs, you will define leading innovative Programmatic solutions enabled by technology and enriched by talent to help our clients and our business grow.
• Commercialization and Revenue Growth:
  • Identify, develop, and commercialize new programmatic offerings. Drive revenue growth by improving existing offerings, exploring untapped opportunities, and leveraging data-driven insights.
• Market Collaboration:
  • Work closely with multiple markets to understand their unique challenges and opportunities. Use these insights to customize our programmatic offerings and ensure their successful implementation.
• Solutions:
  • Partner with our head of COEs to shape our capabilities into client-centric solutions by integrating and packaging our Programmatic capability.
  • Represents our Programmatic capability in key pitches and across key clients.
  • Help scale our Programmatic media product internationally, outside the US.
• Product: Inform our integrated product team with the required tools and products to deliver best-in-class Programmatic services. Takes a leading role in the assessment and consultancy on suitable Programmatic platforms & partnerships.
• Operational excellence: Defines what good looks like by partnering with our Operations Director on the representation of Programmatic in campaign processes to deliver quality assurance and playbooks.
• Talent: Leads the translation of the Programmatic capability to our wider Performance Talent Framework including required capabilities, training and certification of Programmatic roles by level. Supports our talent recruitment and retention of Programmatic talent.
• Community & thought leadership: You are our Programmatic thought leader who will represent our Programmatic capability and facilitate information and resource sharing (case studies, interesting articles) in our teams and in the Global Performance Media Community.

Key OKRs

• Market scale/adoption of our selected Programmatic Solutions
• Deliver on the commercial targets in collaboration with local Programmatic media leads
• Improve conversion in new business pitches and ensure great feedback on our Programmatic media story
• Improve our Pr