SVP, Digital Marketing Strategy

Mod Op is seeking an experienced and visionary SVP/ EVP of Digital Marketing Strategy to guide the strategic direction of enterprise-level marketing engagements that span across the range of Mod Op’s capabilities. This leader will be an evangelist – equally at home pitching new opportunities and guiding existing client’s digital growth agenda that drives measurable pipeline, revenue, and brand equity.

This leader will be tasked with bridging creativity, analytics, and commercial strategy to deliver transformative results for our clients and the agency itself.

This highly collaborative role is critical to our success, both in delivering measurable results for clients and shaping Mod Op’s strategic roadmap through the voice of our B2C and B2B portfolios.

Key Responsibilities

Strategic Leadership

• Define Mod Op’s Digital Strategy practice, establishing the vision, operating model, and differentiated market position that aligns with Mod Op’s vision to give clients an unfair advantage through the combination of creative and technology.
• Identify and define the resources, protocols and standards for measurable client value for how the Digital Marketing Strategy discipline collaborates with Mod Op experts, and applies data from client, research and agency side resources to create on-brand, omni-channel strategies.  
• Collaborate closely with Mod Op’s practice leaders, account, media, analytics, and creative teams to scope, pitch, and evolve strategies with strategic rationale and clear articulation of value.
• Partner with Chief Strategy Officer, EVP of Strategy and the Head of Brand Strategy to define go-to-market.

Growth & Innovation

• Anticipate key client needs and translate into what Mod Op can deliver (“connect-the-dots” across service offerings that will help our clients win and help us scale our business successfully).
• Stay ahead of digital trends in marketing, personalization, technology, and other key marketing disciplines.
• Provide a third-party perspective and healthy, consultative challenge to client strategies and results, to ensure alignment to client business goals.
• Help define pricing models, packaging, and guardrails for digital strategy services to ensure scalable, profitable growth.

Operational Excellence

• Develop repeatable methodologies, playbooks, and governance models so digital engagements are delivered consistently and predictably across SBUs
• Define and build a high-performing team that includes building and managing a talent pipeline that builds deep expertise in the value, role and measurement of various marketing channels, including web, email, social, influencer, consulting, events, strategic communication and more.
• Establish frameworks and feedback loops among the various Agency services that informs and unifies deliverables under a single strategic vision, approach and delivery plan.  Champion the use of data and AI as a vehicle for elevating creativity, reducing friction and optimizing how clients engage with their audience across channels.  
• Collaborate with Innovation team to reimagine how Mod Op partners with clients to reduce friction in the agency-client research, planning, creative, delivery and measurement process. Foster a growth and innovative mindset among your team of digital strategists to go beyond core deliverables, but to imagine how what we learn from execution can fuel faster, better and smarter campaigns and experiences in the future.
• Champion operational discipline, from scoping and staffing to measurement, to improve efficiency and ensure repeatable client value

Vision & Influence

• Set the vision, strategy, and positioning that will permeate client leadership discussions and drive adoption of Mod Op’s recommendations.
• Evangelize Mod Op’s capabilities as a thought leader at industry events and conferences.
• Facilitate strategic planning workshops and executive-level conversations with clarity and influence, rolling up all recommendations and outcomes to client business goals.
• Display outstanding business acumen and effectively communicate complex subject matter to both marketing and non-marketing stakeholders, as well as technical and non-technical stakeholders.

Requirements

• Bachelor’s degree in a relevant discipline 

• 15+ years of experience in digital marketing strategy, consulting, and/or or data-driven advertising, with a mixture of B2B and B2C experience and expertise.  

• Exceptional leadership skills – able to inspire, mentor, and build multidisciplinary teams. 

• Proven track record of delivering integrated digital strategies that translate complex challenges into marketing strategies that dr